The color pink overtook blue to become the number one selling fashion color for men in the UK in 2007. Pink has been selling strong ever since.
British men have embraced the color pink in a leading way over time, and it has become important as a key look. Here are some tips for men on how to wear pink:
Dr. Veronika Koller, lecturer at Lancaster University, who has carried out research on the significance of color said, "Pink has more meanings than any other color.
Historically pink was worn by boys and blue was for girls. After the World War I there was a complete turnaround when blue became associated with military uniforms, male jobs and masculinity. The marketing industry adopted pink for girls simply as a contrast."
Dr Koller believes the trend has now come full circle. She added, "Pink has become a fashion statement for men."
Men in pink send out a clear message that they perceive themselves as being cutting edge, modern, out of the ordinary and special.
Dr. Veronika Koller
It is also worth noting that researchers in the UK say that men who wear pink shirts earn £1,000 a year more than those who don't, have a lower carbon footprint and are more likely to have earned their Masters degree.
Feature Image Credit: lokeshwaran on Unsplash
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