Long-Lasting Exterior Paint Colors

Choosing the Longest-Lasting Exterior Paint Colors

Painting the exterior of your home is an investment, so you will want to make sure it will look good for many years to come. To get the science behind having the color last, I went to the experts in paint product development. Here is what they had to say about picking the perfect color for your home's exterior.

Color is an essential and powerful tool in creating exterior curb appeal. Color can enhance attractive features in a home or commercial building. However, beyond aesthetics, the critical thing to consider when choosing exterior colors is longevity.

Even though paint technology has improved considerably, it is a fact that color strongly influences paint performance. The performance changes because different colors absorb and reflect ultraviolet (UV) light differently. Some colors absorb more, while others reflect more light. The more a color absorbs UV light,  the more prone it is to fade.

Dark colors:

  • Pose more maintenance problems.
  • Absorb heat
  • Suffer more moisture problems than lighter shades.
  • Fade faster, making them more difficult to touch up. 

The opposite is true for lighter colors, which last longer, absorb less heat, and fade less than dark colors. 

Tips for Choosing Longest-Lasting Exterior Paint Colors

Here are other things to consider when choosing exterior paint colors that last longer:

Be aware of color limitations

Specific colors are problematic for exterior use. Always follow the manufacture's guidelines on which paint colors they recommend or do not recommend for application to structures exterior. Some colors are alkali-sensitive and should not be used on highly alkaline surfaces, such as new masonry. Most paint manufacturers have symbols, icons, or words printed on the color chips that provide this information.

Consider the exposure of the surface to be painted

A structure's environment and orientation to the sun have a significant impact on color retention. Southern exposures surfaces receive the most UV light, which can produce the greatest color loss problems. Areas that are shaded or facing another direction, are still impacted by UV light, but to a lesser degree.

Some colors tend to fade more quickly than others

Beiges, browns, tans, and other earth-tone colors are more stable on exterior exposure. The inorganic pigments used in these colors are less likely to break down than organic colors such as reds, blues, greens, and yellows. The breakdown is more significant in dry, hot climates, such as Arizona and Nevada, where the intense UV exposure exerts a heavy toll on exterior paint.

Always use high-quality paints for superior color retention

All else being equal, high-quality paints are outstanding for holding their color when exposed to the elements. High-quality paints not only exhibit better adhesion to the surface, but they are also more resistant to chalking – a process that can rob an exterior paint of its color. Investing the time to select the paint quality and color for your property carefully will pay off measurably.



Read Time: 2 min
  • esme says:

    It is truly ideal to have decent durable outside home paints,Thanks for sharing

  • Sarah says:

    Check your spelling and grammar for God’s sake…. unreadable is unreliable.

    • Kate Smith says:

      I had my assistant look, and she said she found a couple of errors and updated the article to make the points clearer. Thanks for letting us know, Sarah.

  • Lucy Kalaj says:

    Which color do you think is in trend as of 2021?

  • It’s an amazing blog post that gives so many ideas and information about exterior paints. It is really ideal to have nice long-lasting exterior home paints. Thanks for sharing such an informative and detailed article.

  • One of the best articles I have read. Thanks

  • Alan says:

    Comex is now owned by Sherwin Williams. Take this pic to a SW and they can tell you the color.

    • Caroline E Anderson says:

      Hi Alan,
      Did you find out the name of the color of the home above?

  • Damion says:

    Is there anything you can do to make a darker color last longer? Is there such a thing as a clear coat for a house? Our house is aubergine and we love the color but it only seems to last about 5 years.

  • Kathleen says:

    Debbie, the trim is probably just white. I’m sure you could use an off-white or beige/gray color too and it would have the same look.

  • Kathleen says:

    I really like the color of the house too. What was the brand and name of the paint used?

  • debbie says:

    I really like the color of the house in this picture. Can you tell me the name of the color and trim?
    Thank you

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