No, this isn’t my attempt at pop art. It's a collage of the pictures Jake Kilroy from over at Entrepreneur magazine sent me after I gave him expert color strategist advice on what color to wear to his girlfriend's class reunion. You can see my recommendations below.

Color Strategist entrepreneur magazine

Jake Finally Learns What A Color Strategist Does

I met Jake when he called to check facts for a story I was going to be quoted in and before I knew it we were chatting about color and Jake was conducting an impromptu interview about my business. It seems that his natural curiosity started the conversation but his journalist instincts soon took over and he wanted to explore an idea he had for a story of his own.

It was great fun to talk to him and after our conversation and a couple of follow up emails he came up with so much to write about that the article spilled over into two days.Jake Finally Learns What A Color Strategist Does (Part I) and (Part II) Thanks, Jake!

Jake Kilroy's Grandest Color Concoctions

First Jake asked me to weigh in on the colors concoction names he made -- Toasted Marshmallow, Pizzazzberry Pink, Tan & Fuchsia Fusion and Wishy-Washy Blue:

Here are my thoughts on Jake Kilroy's Grandest Color Concoctions:

TOASTED MARSHMALLOW - I like Toasted Marshmallow. You have a very definite idea of what the color is and who doesn't love the idea of warm gooey marshmallows and the sight and smell of a crackling fire? Yum!

PIZZAZZBERRY PINK - Pizzazzberry Pink is good, too. You may not know exactly what the pink looks like just from the name, but who wouldn't want a bit of pizzazz (berry) in their life?

TAN AND FUCHSIA FUSION - Hmmm...would that be 1/2 a glass of Raspberry Kool-Aid and 1/2 a glass Harp Ale? Not a fabulous name for a color or recipe for a drink, for that matter.

WISHY-WASHY BLUE - Maybe a good name for a dishcloth or a shirt for the indecisive, but probably wouldn't be a very enticing color name for most products.

But getting back to the colorful t-shirt pics…

Jake's Color Options for the Class Reunion

Jake’s girlfriend wanted him to go with her to her high school reunion and he wanted my opinion on which color would make the best impression. He sent me over a few pictures that he had colored in to show me what colors he was considering.

Although we all probably give a bit more thought to our appearance on occasions like this, I’d already learned enough about Jake to guess that this wasn’t really a decision he was agonizing over so I served up the following color advice complete with a dash of humor:

YELLOW – You are letting the world know you are energetic and have high spirits. You will catch attention with bright yellow and it is the perfect color if you want to share your creative spirit and original thinking because you’ll attract curious listeners all evening, just like bees to honey.

RED – Are you wanting to let your girlfriend’s former classmates know that you are popular and powerful? Then red is the way to go. It will also let them know that you like to have fun and are at the ready to take charge of just about any situations, even the reunion party if it isn’t as lively as you’d like it to be.

GREEN – You’ll come across as a very social person, yet as someone that places value on status and may even have a tendency to talk about people or judge them by their appearance. Not a color that will put people at ease with you right away. Choosing a yellow-green might be better, as it says you are a high energy, adventurous person that is too busy for gossip.

BLUE – Blue will have you looking cool and confident. It is a color that is naturally appealing and on you, with those blue eyes, it will be that much more attractive. Be careful, though, blue lovers are susceptible to flattery, so don’t let the admiration of those former cheerleaders and beauty queens go to your head.

Curious as to which color he chose? Find the answer at the end of Part II.

Jake’s entire story can be found on the Entrepreneur magazine website.

Jake Finally Learns What A Color Strategist Does (Part I)
Jake Finally Learns What A Color Strategist Does (Part II)

Read Time: 3 min
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Kate Smith
Kate Smith is an optimistic, expressive, artist, designer, writer and color fanatic. With her warm and witty style, Kate teaches you to clearly see, understand and be inspired by color. Then she guides you step-by-step to develop your own unique color sense-ability and achieve results you never dreamed possible.