About Kate Smith PDF Print E-mail

Color Expert and Strategist, Kate Smith assists corporate clients to make well informed color decisions that create interest in and elicit a favorable response to their products, services and brands.

An authority on using color to communicate within the international business community, Kate’s services include: Color Trend Forecasting and Industry Trend Analysis, Color  Recommendations for Brand Identity, Packaging and Products, and Product Line Development.

In addition to guiding companies in selecting colors that can positively impact their business, Kate is a trainer and educator who believes that understanding the basics is essential to building a solid foundation of color knowledge.  In her in-house seminars and online classes she weaves practical color theory and psychology into lessons that clearly shows how color can be effectively applied in the business world.

Kate is also an engaging keynote and seminar speaker, who frequently gives presentations on Color Trends, The Psychology of Color, History of Color, and using Color Personally and Professionally. 

An active member of the Color Marketing Group (www.colormarketing.org), Kate was selected as the Chair for the CMG 2008 International Conference.  She also participates in the Color Association (www.colorassociation.com).

The content rich website and blogs at www.sensationalcolor.com are where you can find Kate sharing her color expertise with visitors from locations around the world.

A Partial List of Sensational Color Clients:
  • House Beautiful
  • L’Oreal
  • Home Depot
  • Clairol
  • DeGuissa International
  • Air Aroma USA
  • Furniture Style
  • DPI Electronics
  • Reed Exhibitions

Recent Speaking Engagements
  • House Beautiful Annual Designer Luncheon, New York, NY
  • House Beautiful Color Institute, Washington, DC
  • The ScentWorld Expo, New York, NY
  • L’Oreal Learning for Development, New York, NY
  • House Beautiful Color Institute, Chicago, IL
  • Home Depot Concept Store opening, NJ
  • Clairol Herbal Essence Hair Color Media Event, New York, NY

In the Media
  • CBS Sunday Morning, In the Pink
  • Washington Post, featured in Special Spring Color section
  • Miami Sun Sentinal, featured in the Home section
  • Chicago Tribune, featured in the Home section
  • Boston Globe.
  • House Beautiful
  • Girlfriend We Gotta Talk Radio program
  • Low Country Bride
  • Christopher Lowell Radio Show
  • Baltimore Sun
  • Volume Magazine

Recent Color Conferences
  • ColorFast, Asia Pacific Conference, Jaipur, India
  • Color Marketing Group International Conference, Montreal, CA
  • Color Association 2010-11 Forecasting Meeting, New York, NY

Prior Professional Experience:
  • America Online, Executive Director of E-Commerce
  • Giftkits, Vice President of Merchandising
  • Reebok International, Director of Team Sports Apparel
  • Fruit of the Loom, Director of Merchandising
  • Riddell Athletic, Director of Merchandising
  • American Greetings Corporation, Regional Director

 
Sensational Colors
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