Success From The Start
Right from the beginning of the course, we outline exactly what it takes to be successful as a Color Specialist

Be Part of the Color Community
Once you have registered, you will almost Immediately have access to our online private Facebook group so that you can easily connect with others students and graduates of this course. It is a place to ask questions, give feedback, share ideas and meet other color professionals. It is also a great place to get advice from other students as well as Kate and the community leaders on anything related to color, color consulting or running a successful business.

From Art and Science to Practical Application
When you specialize in color, you will want to know more about color than the average designer or consultant. In this course you will get a solid understanding of the art and science of color. But we take it a step further and show you how these concepts have practical application in your business.

Use Colors As A Professional
Throughout this course you will be using the same materials and tools you use everyday as a color professional. So while you learn to see and organize all colors by value, intensity, temperature and undertone you will be doing it with the actual colors . You will also learn about how paint color systems are organized. You'll then learn how to organize your own paint color samples.

Become Familiar With All Aspects of Using Color Like a Pro
Don't underestimate how much you will benefit from having a solid understanding of the basics of color. You will be learning everything from terminology and theory to how color works with the elements of design and how colors interact with one another. As you take your time to digest each idea and complete the hands on exercises you will really become familiar with the concepts. The firmer your foundation the more you can achieve with color!

Learn to See and Describe Colors
You will learn all about individual colors and what makes each of more than 16 million colors unique.To do this you will discover how colors are formed, arranged and described. This is important because being able to identify a color’s characteristics and describe them is the first step in being able to design with color.

Identifying Undertones
One of the most effective techniques for alleviating frustration and mastering color, especially when it comes to selecting whites and neutrals, is to understand how color undertones affect what the color will look like in the context of your design. Evaluating the color and the undertones is well worth the effort. Expertly choosing colors that harmonize is the foundation of sensational designs. It may seem challenging at first, but like most things – practice makes perfect!

Create Color Harmony
You will discover how to create harmonious color combinations and schemes by using the tried-and-true color relationships. Then you will learn how to create unlimited harmonious combinations with confidence. You will also be able to create combinations. And for those times, you want something more attention getting or jarring, you'll know how color discord or clashing colors can be used.

Even More Ways To Create Color Harmony
Most color pros know how the basics of putting colors together. But you aren’t just any colorist. You are the person who wants to be above average and know more than most designers about color. You will discover some techniques used by very talented designers and colorist across many fields yet they are rarely talked about when you are learning about color for architectural design so most people are left to discover them on their own, if at all.

Color Psychology, Symbolism, And Meaning
Learn how people react to color and why. You may be amazed to find that your color intuition is deeply rooted in research, history, and even culture, where one color can have vastly different meanings across societies. The color psychology section gives you a new perspective on the general responses to color that can affect the color schemes you create.

Understand How Color Affects Behavior
Learn about how we perceive the colors in the world around us and why we react to colors the way we do.

See How Your Reactions Colors Stack Up To Other Color Pros
First you will take the survey yourself. Then you can compare your results with the data gathered from 1000s of other color pros. Are your reactions different than those of other designers. Find out.

Speaking The Same Color Language As Your Customer
Knowing how to speak to your clients and sharing some of your color knowledge and know-how in a way they are comfortable with not only helps them to feel like they are a vital part of the design process. By knowing exactly how to speak to your clients about color, you can clearly communicate and show to bring their ideas to life at every step in the process.

Color Tips and Techniques that Build Your Confidence
Learn about why having a solid understanding of color and how having knowledge of color theory, interactions of color and color systems will make your job as a designer or consultant easier.

Change the Mood of Any Room
Go beyond a simple color combination as you learn to bring together psychology, physiology, meanings, and symbolism with a solid understanding of how to create harmonious colors schemes to create just the right mood for your clients.

But it Takes More Than Color to Infuse a Room With Feelling
Using the eight moods clients request most often, you will be given the specific design elements and characteristics that are key to creating each mood. This is a valuable template that you aren’t going to find anywhere else!

Context, Context, Context!
Placement, finish, sheen, material, texture, and lighting all play a role in how color appears. As a color specialist, you will have the expertise to know how different surfaces and substrates as well as lighting impacts the appearance of color.

Creating Your Clients Ideal Scheme
Successful color schemes for the home depend on getting the hues, values and proportions of color right. You’ll learn the secrets to creating a harmonious whole home color scheme. You will also discover how creating a cohesive scheme can create the feeling of more space, make a scheme easy to update, and create a more comfortable environment.

Learn How to Create Flow
You will see why the conventional design advice about creating flow that you have probably heard more than once over the years is outdated and doesn’t give you a true formula that works for most residential design projects. Our method shows you how to create flow for today’s homes and homeowners.

FRESH Color for Home Exteriors
FRESH is the approach Kate uses when selecting colors for a home exterior. In this course, you will learn to use this same process for choosing colors for a home exterior that she has used successfully to specify colors for hundreds of home exteriors. By following the FRESH steps you will be able to pick the perfect colors for any home exterior.

The Five Key Elements That Must Be Considered
Learn to identify the five key elements that must be considered when choosing exterior colors and how they influence color choices.

One Step at a Time
Discover our strategies for helping your customers make confident color decisions. Then see how to walk your clients through the process step-by-step in a way that ends with saying, "Yes!" to your color recommendations.

A Home Exterior is Not a Blank Canvas
Unless a home is being built from the ground up, it is not a blank canvas. There are many things to consider as you select colors, and you'll learn which features are most influential in determining the final color scheme.

The Influence of Regional Colors
See how geography can influence the color scheme of a home’s exterior. Regional color preferences come from a blend of the region’s natural characteristics –climate, topography, landscape and quality of the natural light –together with the housing styles, available materials, and history of the area.

How to Adapt a Color Scheme to the Home's Setting
The natural setting and landscaping surrounding the home are elements to keep in mind when selecting exterior colors.

Style Matters
The architectural style of the home is an important part of the color equation. You will want the color scheme to respect the home’s design. Color and materials must support the home’s architecture, not vice versa.

Working With Homeowners Associations
Having a home with a striking exterior can be both an asset and source of pride for its owners. But, homeowners must keep the HOA guidelines in mind as they think about how they want to express themselves with color and style. You will learn to create an exterior color scheme that stands out while still fitting into the neighborhood.

Build on What You Already Know
When a homeowner owns a home in a historic district there is more to consider when choosing color than for most other homes. We share tips on how to work within a historic district and help your client navigate the process for getting their color scheme approved.

Don't Confuse Your Client
Often you will think about color, material and product choices for a home exterior all at once. However, most clients do not have the experience to see your vision unless you show them how to make color decisions one by one and usually in a very particular order. We show you how to guide your client to see the same beautiful vision for their home that you do.

Pricing for an Exterior Color Consultation
We give you guidance on how what to charge and why for an exterior color consultation.

The Consulting Process Step-By-Step
Every consultation takes on a life of its own but I have found that there are some specific steps that must be included in order to get the best results.

Your Face-To-Face Meeting
The most successful consultations are methodical and transparent. The customer knows what to expect and as the consultant you are able to clearly articulate the thought process behind your recommendations. My years of experience as a color expert have given me a process that works amazingly well. I’m going to walk you through it so that you can model it in your own work.

Build on What You Already Know
Last, we’ll give you a great way to take what you already know and use it more effectively to fast forward your success and get your clients to say yes to color!

You're the Color Pro; Your Client is the Color Decision Maker
We show you how to guide your client through the process, educating and advising them at every step, helping them to confidently make the choices that will transform their living spaces.

No Need to Guess
We tell you exactly how to use the information in the course to generate more revenue, more quickly. Nothing is held back!

Position Yourself for Success
For every business there is an optimal balance between the time, money and energy it takes to do business and the benefits received in terms of revenue and profit. In this step you will discover the right balance for you.

Discover the 6 Things Every Home Color Consultant Must Do
It is important to be seen as a professional both by your clients and suppliers. Follow the steps outlined and you’ll be on your way to positioning yourself as a “go-to” color expert or specialist.

No More Giving Away Your Services
You’ve invested time and money in gaining your expertise. It is only right that you want to be paid for sharing that expertise with you clients. We tell you exactly what information to share freely and what to share only with the clients who hire you.

Talking About Your Sensational Business
When you are ask about what you do, your response must be clear, compelling and brief. The style should be conversational and authentic. Kate guides you to develop your own unique answer that is all of those things and opens the door to new business.

Setting Prices that Both You and Your Client Feel are Worth It
Here’s a little secret. Your fee is only part of the pricing equation. How you communicate the value of what you deliver is the other. Finding the right balance between the two is what sets the stage for both you and your clients feeling satisfied. Our step-by-step template for setting your fees, and talking about them with ease and credibility will help you find the right price for any service or product you deliver.

Create Your Selling Strategy and Selling Statement
Understanding how to correctly set your price for profit and how to communicate your pricing to your target customer is perhaps the single most treasured skill you can develop as a business owner. Surprisingly very few business owners put time and attention into getting this right.

Turn Callers Into Paying Clients
When your initial contact with a customer is on the telephone it can be a little trickier to gain their confidence and move them from prospect to client. A few well-crafted questions asked in the right order keeps you from sounding pushy and leads the caller into setting an appoint. It also helps you to steer clear of giving free color advice.

Why and How to Confirm Your Appointments
Booking the appointment does not guarantee that your client won’t come up with any number of reasons to cancel. We show you how to reassure your client that they have made a good decision and that you are the solution to their problem.

How to Create Your Own Tip Sheets
By sending this out to your clients before the appoint you keep them engaged and can begin setting client expectations before you even arrive.

Learn the Best Way to Sell Color Services
Each week you will be able to attend Kate's group coaching call where she lets you in on her philosophy for selling color and shows you exactly why it has been so successful in attracting clients from individual homeowners to major corporations. Plus she'll give you strategies on how to apply what you've learned to your own business.