Apple Color Names

Apple released their remastered iPod nano, with its new anodized aluminum enclosure and rounded edges, iPod nano looks dazzling in three new, hot colors.

If you haven't already indulged in the pleasure of an mp3 player, the nano's new colors may make this a purchase that is too difficult to resist any longer.

I always thought that such a fun item should come in fabulous colors and now it does – and I love the new colors – but I did note one thing that Apple could improve.

Seeing the iPod color listed as only blue, green, or pink doesn't generate the excitement you would expect when choosing one of these bold colors.

Would you describe the color of the new nano as just blue? Or green? Or pink?

Too bad the creative folks at Apple didn't come up with names befitting of these bright hues to carry the color fever through every aspect of the product buying experience.

Apple don't forgot about the power of color names and the fact that we're still talking about your Bondi Blue!

Feature Image Credit: Reza Shayestehpour on Unsplash
Product images on this page are registered trademarks of Apple and are being used here under nominative fair use.

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Kate Smith
Kate Smith is an optimistic, expressive, artist, designer, writer and color fanatic. With her warm and witty style, Kate teaches you to clearly see, understand and be inspired by color. Then she guides you step-by-step to develop your own unique color sense-ability and achieve results you never dreamed possible.
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