Sprint Goes For Yellow

Sprint Goes For Yellow

Think yellow and what comes to mind? Sunshine? Yes. Lemons? Sure. Flowers? Yup. Cell phone service? Huh? Okay, well … Continue reading...

Telia Wins Court Case On The Color Pink

Telia Wins Court Case On The Color Pink

Deutsche Telekom parent company of T-mobile filed a lawsuit in the Danish court saying that Telia had no right to use … Continue reading...

Owens Corning In The Pink

Owens Corning In The Pink

Owens Corning has registered a trademark for the color pink in the housing industry. The company has achieved … Continue reading...

Color Branding Cues

Color Branding Cues

We talk a lot about the importance of brand colors. Brands (the promise between a customer and the company) and color … Continue reading...

Why Green & Black Is Not Green & Black

Why Is Green & Black Not Green & Black?

While most companies today are aware that colors are symbolic and can support their brand message, that was not always … Continue reading...

BluWood: Is Blue the Next Pink?

BluWood: Is Blue the Next Pink?

In new construction when you see pink insulation you think Owens Corning. They trademarked the color pink, did an … Continue reading...

Green and Red = Fresh

Green and Red = Fresh

But is "Fresh" getting stale in retail? Call it a twist in the re-tail in India as new entrants keep it too basic. … Continue reading...

Orange Remains But Name Will Be Dropped

Orange Remains But Name Will Be Dropped

With the acquistion of BellSouth and Cingular, AT&T announced a transition branding strategy that will initially … Continue reading...

(RED) and (PRODUCT) RED

(RED) and (PRODUCT) RED

The Gap launches (PRODUCT) RED and will be donating 100 percent of profits from the sale of the book titled … Continue reading...

UPS Big Brown

UPS Big Brown

Founded in 1907, six years before the U.S. Postal Service, UPS has grown from a messenger service to a worldwide … Continue reading...

The Green (H&R) Block

The Green (H&R) Block

Color plays a major role in brand identity and smart companies use color wisely to stand out in their market. For … Continue reading...

T-Mobile Magenta

T-Mobile Magenta

The Magenta "T" is easily recognized as the symbol for T-Mobile. It stands out both because it is a single letter "word" … Continue reading...

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