The Colors in the Bag: M&M’s Plain

A bag of M&M’s Plain candy has the following color mix:

24% Blue
20% Green
16% Orange
14% Yellow
13% Red
13% Brown

Prior to replacing Tan with Blue the M&M’s Plain color mix was:

30% Brown
20% Yellow
20% Red
10% Green
10% Orange
10% Tan

Fun Fact About M&M’s Color

Red out and back in again–

In 1976, due to public controversy surrounding a particular red food coloring, red M&M’S® Chocolate Candies were removed from the traditional color mix. The red food coloring in question was not actually used in M&M’S® Chocolate Candies. However, to avoid consumer confusion, the red candies were pulled from the color mix. LiveScience answers the question

1987 was a very important year in the history of M&M’S® Brand, as red was returned to the traditional color mix—due to overwhelming request from consumers.

Blue wins by a landslide–

In 1995—over a half-century after the candies were first introduced—consumers across America helped write a new chapter in the history of M&M’S® Brand. A “mega” marketing event asked Americans to vote for a new color to appear in the traditional M&M’S® Chocolate Candies color mix. Their choices included blue, pink and purple—or no change. Blue won by a landslide, with 54% of the more than 10 million votes cast.

A kaleidoscope of colors–

In 1996, M&M’S® Brand introduced M&M’S® COLORWORKS®—a veritable kaleidoscope of over 20 brilliantly colored M&M’S® Chocolate Candies. M&M’S® Brand Chocolate Candy lovers could create, for the very first time, their own personalized color blends to add their unique touch of color to each special occasion.

Where did the color go–

2004 opened with a bang and a surprise. Just before the clock struck, Red and Yellow were partying with the world’s oldest teenager, Dick Clark, on his New Year’s Rockin’ Eve special. But at midnight, something unprecedented happened—Red, Yellow, and the rest of the M&M’S® Chocolate Candies lost their color!

Everyone wondered, “Will the colors come back?” Luckily, industrious M&M’S® Chocolate Candy lovers all over the country searched for and found the missing colors, after two and a half months of Black and White M&M’S® Chocolate Candies. Color’s triumphant return on March 11, 2004 was marked by a grand celebration in Los Angeles, where voices could be heard exclaiming, “Chocolate is Better in Color!”™

See more fun facts about M&M’s at their website.