The color green practically jumps off the shelf
For the Garnier Fructis product line, being the color green has been a major key to its success. The bright green packaging differentiates their product on retailers’ shelves, allowing it to be easily noticed by current or prospective customers.
The color they chose communicates fresh, natural, and fun, and in those few critical seconds after a customer sees it, it certainly grabs the customer’s attention and gets the product’s message across. Take a walk down the shampoo aisle and see how the green packaging practically jumps off the shelf!
Bright green, innovative packaging has also been responsible for taking O’Keefe’s from a tiny company supplying hand moisturizing creams that tame the dry, chapped skin of farmers and laborers, into a multi-million dollar business. Their product is sold primarily in DIY and farm supply stores. Thus, they developed packaging and used colors that appeal to a more “macho male” who has traditionally been resistant to purchasing this type of product.
Also, rather than use the typical packaging for hand creams, O’Keefe designed a container similar to the ones used for car/truck wax or shoe polish. The clever design and use of the color green was given a nod from the industry last year when it won the Dupont Gold Award and Innovation. Find our more about this and other products from O’Keefe’s .
These are just two examples of the importance of color in a product’s success, and ultimately a company’s success. How might color be influencing what you or your customers are buying?