But why should you want to spot trends?
One because it’s fun to be among the first to know just about anything.
Two because knowing what trends are on the horizon and which current trends will soon be outdated will give you the foresight to introduce colors, designs or products that will appeal to your customers and that can give you a competitive edge in any business.
As a trend spotter you will look at the influences behind what is coming next to help you see trends slightly ahead of the market. This is different than a trend forecaster whose job is to look at trend indicators and influences two to 7 years ahead of the market, anticipate their impact, and give their best guess about how a trend makes sense for their company or client in terms of developing new products or services.
Yes, you read that right. They guess. Trend forecasters are always guessing. A successful trend forecaster has the ability to weigh new information against what they know from years of experience and make recommendations that prove successful in the marketplace. In other words, the best trend forecasters are those who have proven that they are pretty darn good at guessing correctly.
In this course my goal is to help you to be much better at guessing, too. You will do that by understanding the basic trend forecasting process and what forecasters look for. You will then learn how you can adapt that process to meet your needs and be given a chance to try some trend spotting and get feedback during the class. By the end of the course you will have what it takes to be an awesome trend spotter!
Take a peek inside
The online classroom makes it easy to navigate though the coursework, complete the hands-on exercises and learn exactly what you need to know to become a better trend spotter now!
By the end of this course you will understand the basics of trend forecasting and be a much better trend spotter!
You will be able to:
Hear from three sought-after industry experts about what colors are on trend for 2016. They will give you their answers to the all-important questions:
“Why these colors?”
You can attend the live webinars or watch the on-demand replay at your convenience. You will have access to webinars online from the time they are posted through the end of 2016.
Designers, artist and creative thinkers from all disciplines!
Innovators, inventors and idea people developing, managing or promoting products and services.
Leaders, managers, and executives focused on making sales and maximizing profits
Anyone who enjoys being in-the-know about trends.