Trend spotted…The golden glow of holiday advertisments
17th Dec. '07 · Category: Fashion & Beauty , Category: Holidays & Occasions , Category: Home & Garden · Tags: gold, holidays, metallics, silver
Authored by Julie Hoylen
We’ve been writing a lot about the popularity of metallic colors over this past year. Whether it be fashion, home, garden, technology or automotive- the shimmery hues of pure metal truly appeals to designers and consumers alike.
Elle Decor’s look at the trend of metallics
So I guess I shouldn’t be surprised that advertisers and retailers gravitated to this trend for the holidays. After all it’s glitz is both sophisticated and festive.
But while silver seemed to be on everyones minds this summer and fall ( remember those silver ballet flats that were on everyone’s must-have list), gold seems to be the hot metallic to ring in the new year!
Everywhere I look lately there is a golden glow- as Gold is the color du jour for fashion, home decor and even advertising.
Just take a look at how these companies are enticing shoppers to “go for the gold” this holiday….
Gucci choose a golden palette for both their jewelry and newest fragrance campaigns.
Macy’s featured an all gold accessories campaign for the holidays.
Donna Karan named her newest fragrance Gold, while the ads for both Sarah Jessica Parker’s Covet and Fendi’s Palazoo seemed to be dipped in gold dust.
Burberry choose to feature their iconic trench in gold for their winter campaign, while Coach followed suit- showcasing a golden version of their famous signature C motif.
Bebe and Arden B., known for their spicy apparel use gold to rev up the sex appeal even more- in a Studio 54 kind of way.
Mikimoto’s golden pearls and Neiman Marcus’s gold clad model exude to consumers a desire of pure materialistic luxury!
The newest ads for American Express feature a jet-setting Beyonce decked out in all gold- Do you suppose she coordinates with her gold American Express card?
Have you noticed a golden glow in ads lately?
Some of what we’ve said about glamorous gold recently…
Metalics at home
Metallics in garden
Metallics you wear
Liquid Gold
Glamorous Gold
Gold shines as “Color of the Year”
Next, I’ll be taking a look at the trend of gold for holiday fashion and home decor…
December 29th, 2007 at 4:01 am
good article,i like what I read. I think they use this gold color for bring a good year in money like a feng shui thing or something like that. Sorry my English