In honor of Breast Cancer Awareness month, October is the perfect time to talk about my favorite color and hot trend…H0T PINK. This hue of “Think Pink” is an amped up , rock and roll version of the mostly demure color associated with Breast Cancer Awareness Campaign.

But , the warriors I know , that have fought (and won) the battle against this disease, are anything but demure. These women deserve a color as bold as their spirits..I dedicate this article to my cousin Vicki , who has bravely survived this attack. Bravo ladies.

There are many companies that donate partial proceeds (of your purchase) this month to both awareness and research. Please search the internet for such deals. One I particularly like is sending an arrangement of flowers to your survivor . The card can read “Congratulations on your battle victory”.

Another powerful pink purchase is this unbelievable “Botanist” pink end table from Orange 22, which donates $25 per purchase for breast cancer awareness. This table is also eco-friendly and eco gorgeous.

Hot pink is finding its way into our living rooms and kitchens. I adore Karim Rashid’s plushpod couch and Caple’s magenta glass door refrigerator.  Apple has heard our cries for a brighter palette for Ipods…guess what color I’m choosing.  All these elements have me in the mood for throwing a pink party..with pink cosmos , of course.

Wearing magenta is even better than listening to it. My favorite option for color is always accessories, especially jewelry. Why not celebrate anything with hot pink sapphires and diamonds? This pink diamond engagement ring will “wow ” the office crowd and make your mother cry. Not feeling the commitment bug? Then dazzle your earlobes with these cheeky pink sapphire lips…make your boyfriend wonder who gave them to you.

Sapphires not in the budget , right now? IF you’re saving for a rainy day, then shine through the clouds with this Marc Jacobs magenta umbrella. Or buy this decadent satin bag from Newport News , for just pennies a day.

How about a magenta purse …we always have purse money. Coach has an offering of many hot pink satchels and is celebrating Breast Cancer Awareness month. Go to www.coach.com for all details.

IF money is no object then try this Prada clutch or YSL tote… I would be thrilled to see someone toting  these cheery colors.

This season magenta played a starring roll in fashion week . For London’s Summer 2009 , Luella featured some ravishing pink outfits.

For the Paris show, Balmian featured very sexy magenta dresses. Pink is the color of passion though!

Christian Dior dazzled the Paris runway with this cheery pink frock. Grab a bottle of fine pink champagne and PRESTO…instant party.

No worries, you don’t need to wear couture gowns in order to sport this hot trend. This “wear anywhere” silk top from BCBG and flowy dress from Max Azria will have you starring as the belle of the ball in all fashion situations.

Confidently go from day to evening in Moschino’s ruffled front dress or Phillip Lim’s turtleneck sweater. Feel bold and beautiful in Chole’s shift dress, my personal fave. Top it all of with Versace’s bright and beautiful coat. And just think…you’ll be easier to spot in a crowd.

So take some time in October to be Pretty in Pink. And support Breast Cancer Awareness month by shopping responsibly at many retailers, that donate profits to the cause.

Some favorite sites that donate part of what you spend: www.greatergood.com, www.teleflora.com, www.thebreastcancersite.com, www.target.com, www.hsn.com, www.sephora.com, www.coach.com   

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