ShopWiki (a search engine and comparison shopping site) recently added a feature that allows shoppers to search for products by color. The shopper can narrow their product search by selecting a color from a drop-down menu on the search results page.

The feature supports millions of colors using the RGB color model (red, green, and blue combined in myriad ways to reproduce other colors).

ShopWiki allows shoppers to not only locate a product they are looking for, but also to find it in the color they want in one step, rather than having to click through multiple sites.

Try it yourself and see how it works:

Shop for Red Handbags

Find a Yellow Toy Truck

With ShopWiki, finding the color you want just got easier.   

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In my never-ending quest for color and creative ideas, I found this website that I think is simply wonderful, and I wanted to share it with you.

Etsy is a marketplace for arts and crafts filled with beautiful handmade items like the polka dot wristband from fresh popcorn. I love the brightly colored dots and it reminded me of Etsy’s awesome “Shop By Color” section.

I stopped back at the site again this evening and had so much fun playing with the colors, looking at all of the imaginative products available, and reading the artist bios, that I have ended up doing more browsing and buying than writing.

Check it out - but if an hour from now you’re still there, you can’t say I didn’t warn you!   

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