Last week I took a look at the trend of the color gold being used in holiday advertising… this week in honor of the countdown to the new year…. I can’t help but notice gold is having it’s moment-so to speak- in the spotlight of women’s fashion, as well.
A Valentino runway stunner - Fall 2007 couture from Style.com
In fact I would say it’s been the month- and perhaps even the holiday weekend- of the LGD ( little gold dress ). From starlets to fashion spreads to fashion opinions, the little gold dress it seems, is the trendiest sheath of the season.
So if your looking to add a little timely sparkle to your year end/beginning traditions, perhaps a little gold number is all you need…
In Style’s website suggest two different LGDs as the perfect party dress for the holidays.
Vogue gave gold dresses an entire spread in it’s December issue.
Baazar spotlighted gold sequined and embellished dresses in their December and January issues.
Both December covers of Lucky and Bazaar feature starlets in a LGDs.
Elle.com choose a photo of Kate Moss in a one of a kind Top Shop LGD for their look at the 25 best dressed of 2007.
Coincidentally Style.com choose the same pix of Kate Moss for there look at what to wear this New Year’s Eve. Wow, fashionistas sure love Miss Moss in this dress!
Today’s “Fashion Faceoff” on People.com just happens to feature Carrie Underwood and Kim Kardashian wearing the same Jovani gold sequin dress.
While Us magazine picked this metallic gold Alexander Wang Dress to as their “Who Wore It Best?“ for this holiday weekend.
People.com takes a look at the trend with images of Eve, Hilary Duff and Vanessa Hudgens all wearing LGDs on the red carpet.
And what will I be wearing this New Year’s Eve?… Will I partake in this trend…
Well- no doubt I’d love to show up wearing this 3.1 Phillip Lim dress on Monday night, but with a $625 price tag ( and a very tired post-holiday credit card ), this little gold number from Forever 21 is more of a reality!…. I love the idea of pairing it with dark grayish/blue tights…. I may just try this look at home ( minus the hair crimping, of course.)
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We’ve been writing a lot about the popularity of metallic colors over this past year. Whether it be fashion, home, garden, technology or automotive- the shimmery hues of pure metal truly appeals to designers and consumers alike.
Elle Decor’s look at the trend of metallics
So I guess I shouldn’t be surprised that advertisers and retailers gravitated to this trend for the holidays. After all it’s glitz is both sophisticated and festive.
But while silver seemed to be on everyones minds this summer and fall ( remember those silver ballet flats that were on everyone’s must-have list), gold seems to be the hot metallic to ring in the new year!
Everywhere I look lately there is a golden glow- as Gold is the color du jour for fashion, home decor and even advertising.
Just take a look at how these companies are enticing shoppers to “go for the gold” this holiday….
Gucci choose a golden palette for both their jewelry and newest fragrance campaigns.
Macy’s featured an all gold accessories campaign for the holidays.
Donna Karan named her newest fragrance Gold, while the ads for both Sarah Jessica Parker’s Covet and Fendi’s Palazoo seemed to be dipped in gold dust.
Burberry choose to feature their iconic trench in gold for their winter campaign, while Coach followed suit- showcasing a golden version of their famous signature C motif.
Bebe and Arden B., known for their spicy apparel use gold to rev up the sex appeal even more- in a Studio 54 kind of way.
Mikimoto’s golden pearls and Neiman Marcus’s gold clad model exude to consumers a desire of pure materialistic luxury!
The newest ads for American Express feature a jet-setting Beyonce decked out in all gold- Do you suppose she coordinates with her gold American Express card?
Have you noticed a golden glow in ads lately?
Some of what we’ve said about glamorous gold recently…
Metalics at home
Metallics in garden
Metallics you wear
Liquid Gold
Glamorous Gold
Gold shines as “Color of the Year”
Next, I’ll be taking a look at the trend of gold for holiday fashion and home decor…
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From a super sparkly top to the soft matte finish of a leather handbag, metallics heat up the season.
Take a look at metallics looks we love for fashion…
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Adding a few metallic items gives your home pizazz, both inside and out.
Julie looks at what can make your home shine…
…and your garden sparkle
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It is always fascinating to me to see how color trends translate in different countries and regions.
In this story on current trends in South Africa, the two designers interviewed are quoted as saying “the opportunity to play with color has arrived so don’t be scared to combine textures and colors” and, in their view, “Bottle green, maroon and navy have been replaced by pillar box red*, white, metallic, naturals and skins.”
The Mercury Times featured “Time to play with colour” and included the pictures shown above.
You can read the article online…
* Note: Pillar red refers to a bright, true red that standard British pillar boxes (mail boxes) have been sporting since 1874.
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