Artists masterfully employ color to evoke emotion and communicate meaning, and in “Liquid Gold,” Bettina Rheims does both magnificently.
If you are in the New York City area any time soon, make sure not to miss this eye-catching exhibition by one of the finest fashion photographers France has ever produced.
Over the past three decades, Bettina has achieved critical acclaim for her exquisite images representing the ultimate in femininity.
“Liquid Gold” celebrates the allure of a woman and is an embodiment of the French Chic: glamor, sophistication, fragility, seduction, adventure, provocation, sublime imperfections, roots, and truth.
That is what Liquid Gold calls to mind…that is what Bettina Rheims is capturing.
The exhibition comprises huge, original pictures printed on shining aluminum sheets: one still life (the first she ever did) and ten surprising portraits of the model Margarita Svegzdaite.
The “highflyer” model, especially chosen for her captivating, mysterious sense of elegance and anti-conformism, is famous for having been the muse of Helmut Newton, John Galliano, and Vivienne Westwood.
Chablis, the famous French white wine – whose color is often referred to as “Liquid Gold” – is the official sponsor of this international tour and a dedicated internet site www.chablis-the-french-chic.com provides “behind the scenes” work of Bettina and her team, giving a unique insight into her work.
Her eleven stunning large scale portraits, specially commissioned for this project, will be displayed in three of New York’s most “chic” venues:
Opens tomorrow at Bloomingdale’s
See the exhibit at Bloomingdale’s Flagship Store, 59th Street & Lexington Avenue from June the 18th to July the 2nd 2007
Bloomingdale’s has long been a supporter of the arts and the collaboration with Bettina Rheims and Chablis seems a perfect fit because Bloomingdale’s shares many of the parameters that are important to Bettina’s work: femininity, fashion, glamor, top of the range, sophistication, seduction, adventure, roots, and truth.
The Gold of the pictures, enlightened by the glittering aluminum panels, fits to the latest “metallic tendencies” in Fashion.
On display during July at The New York Palace
Hotel
On view at The New York Palace Hotel, 455 Madison Avenue, New York, NY 10022 during July 2007
“Home” of the most glamorous stars, The New York Palace is an obvious venue to host the exhibition of internationally renowned Bettina Rheims.
Opens September 18th at Métrazur Restaurant
Enjoy the exhibit at Métrazur Restaurant in Grand Central Terminal Main
Grand Central has transformed itself into a venue for ongoing public events, and more particularly the host of exhibitions. Metro North and Charlie Palmer’s Métrazur welcome the “Liquid Gold” exhibition in this spectacular space, which will highlight the magnificence of these large scales portraits.
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