A glimpse into the psychology of color
5th Dec. '05 · Category: Messages & Meanings · Tags: black, blue, brown, color-meaning, color-psychology, color-symbolism, gray, green, orange, pink, purple, red, white, yellow
Authored by Kate Smith
Our reaction to color is almost instantaneous and has a profound impact on the choices we make everyday.
Below is a quick look at general responses to colors based on research, historical significance of color, and word association studies. Different cultures react to colors differently, and this brief overview focuses on the responses of people in the Western Hemisphere.
Red has more personal associations than any other color. Recognized as a stimulant red is inherently exciting and the amount of red is directly related to the level of energy perceived. Red draws attention and a keen use of red as an accent can immediately focus attention on a particular element.
Curious to delve deeper into the world of color? See the full article on our website.
