ShopWiki (a search engine and comparison shopping site) recently added a feature that allows shoppers to search for products by color. The shopper can narrow their product search by selecting a color from a drop-down menu on the search results page.
The feature supports millions of colors using the RGB color model (red, green, and blue combined in myriad ways to reproduce other colors).
ShopWiki allows shoppers to not only locate a product they are looking for, but also to find it in the color they want in one step, rather than having to click through multiple sites.
Try it yourself and see how it works:
With ShopWiki, finding the color you want just got easier.
