“butter”-ing up the planet, one bottle at a time

It’s something when a brand says it believes in something… it’s another when they put their money where there mouth is- or in this case where their hands and feet are!

That’s exactly what butter London, the Seattle based cosmetic label is doing. This year in honor of Earth day, the company has partnered with the website BrandHabit.com to offer a special promotion entitled ” Turn in Your Toxins”.

From now until May 15th for every three bottles of regular nail polish turned into participating boutiques, costumers will receive one coupon entitling them to a free online purchase of a bottle of Butter’s own “3- free” nail polish ( the 3-free referring to a polish free of the chemical components: Formaldehyde, Toluene and DBP (Phatalate) ) .

I’ve been reading a lot about this company lately, their polishes are said (at least by some loyal blogging fans ) to outlast the competitors by not just days, but by weeks!

” Color not Carcinogens” – the company’s motto appears on each and every bottle- their website asks ” Do you know what’s in your nail polish? We do.

An interior shot of a butter London shop- I can’t say how much I’m loving that black chandelier!

Wow! A real triple threat- a company attempting to rid the world of nasty chemicals ( I’m intrigued), a polish said to leave my hands and tootsie colorful for weeks at a time ( I’m in love ) and company whose website and store are styled in a manner I find just too cute for words-( let’s just say “they had me at “Hello”!)

All I can say is “out with the old, in with the new”- I’ve got my eye on a free bottle of their “Fash pack” -a color they describe as “putty meets mushroom”, too cool!

Let me know if you participate,too!