Bjorn Borg and his colorful underwear- from Sweden with love

I woke up last Thursday morning with a huge grin on my face. In just 10 hours Kim and I  were about to see NY firemen calender models in their undies…or at least Bjorn Borg’s undies. Maybe I’m still dreaming ? I sprang out of bed planning my outfit and looking forward to blow outs for the party at Peter Elliot’s men and women stores on Madison and 81st St.

(A special “Thank You” to Henry de la Paz at Platinum Salon for the best party blow out of my life…I’ll be back.)

Window display and interior scene advertising the NYC launch of Bjorn Borg’s underwear line

Upon arrival we were greeted by a bevy of models sporting the above briefs and by our lovely hostess Katherine. The event was to benefit the UFA Widow’s and Children’s fund, so the male models were aptly picked from the City of the Brave Firefighters of NYC Calendar.

These brave men are actual firefighters in my city. Here’s our beautiful hostess Katherine striking a pose

The man behind the store is Peter Elliot. A suave, gregarious man with a well coifed mustache greeted the entire crowd. He later told us that “color is happy” and has always been ahead of his industry by insisting on color in his stores. He explained that while most men’s stores are filled with the basic grays, blacks, and tans – he has always been an advocate for color. He got his love of color from the Southern gentlemen while growing up in South Carolina. Believe me, this is a very colorful man !

Peter Elliot welcoming us into his men’s store and later showing us his pair of Bjorn Borg’s briefs with our favorite PR ladies. He also has a fabulous women’s store across the street

Our favorite fireman was Taylor. He’s been a firefighter for almost 2 years . His father , also a firefighter, survived 9-11 so this cause is dear to his heart. This man is the reason so many women find firemen IRRESISTBLE. His cardboard cutout can hardly do him justice. God bless the men and women that put their lives on the line for us and God bless Bjorn Borg for this beautiful line of underwear. Kim asked Taylor about his favorite color …his answer -RED. Kim replied “red like a firetruck…your underwear….or the color I’m now turning ?” By the looks of it…his answer should be “all of the above”. Red Hot.

Taylor with his cardboard twin and Kim with the real man

We were also fortunate to meet Katrin and Peter from Bjorn Borg Inc. They were both gorgeous, sweet, and informative and have donated underwear for our readers. One lucky reader will win a pair from each line …one men’s and one women’s pair.

Katrin with Peter Elliot , talking about the line of underwear

A good looking crowd surrounded by fit models and classic clothing. Kim with the most fabulous man I’ve ever seen. He is draped in faceted amber strands and a Cartier amber turtle circa 1971

Where do two dressed up ladies go after a party so wonderful ? The Cafe Carlyle , of course. ? This NYC institution had been one of my favorites since seeing Eartha Kitt here , years ago (thanks to Miss Julie Hoylen) . And it seems it was kismet that we ended up here….right across from the ladie’s lounge is a case filled with Peter Elliot ties and cuff links.

For a look at all the styles in the Bjorn Borg line, check out bjornborg.com , also give into your generous nature by checking out this website  ufanyc.org/funds.

Summertime…and the living is easy. After a martini and cold beer at the lovely Carlyle and with the gracious Fred, watching out for us. Thanks NYC, for a great night. Kim and I agreed that the only thing that would have added to the night was to actually meet Bjorn Borg himself. We’re working on it !

Win the set of Bjorn Borg’s latest collection ( 1 pair men’s, 1 pair woman’s- both size M) as seen above!  All you have to do to be eligible is leave us a comment- and Kim and I will randomly pick a winner.  The lucky winner will be announced on Friday August 15.  Good Luck!