Last week I participated in the International Color Marketing Group (CMG) meeting in the color-drenched South Beach area of Miami, FL. It was one of the best CMG summits I have attended.
The big news that came out of that meeting was how strong the color blue is going to remain for another year. In fact, Color Marketing Group predicts that Blue will dominate the color movement for a number of years. The number of different hues of blue represented across all CMG’s regional color forecasts is a key indicator of its importance.
Color Marketing Group’s
Color of the Year 2013
What is driving the rise of blue? Blue is a stable, comfortable, and a well liked color that is always present in a color palette. Global/environmental issues regarding water and the political atmosphere are driving factors in the movement. Mineral blue pigment mines are becoming scarce. There is a push toward use and acceptance of synthetic blues which are cleaner, mineral blues more complex. The pricing of pigments is an issue.
Warmer, tropical, watery, blues with a touch of green dominate the movement. Blues are regarded as relaxing and calming, but when not careful with tone, they can become depressive and distant. Previous blues have been cleaner, more political, Olympic, and historical/traditional. Now people want warmer more aqueous blues. Blue is a popular color in many industries, but has met resistance in others. Blue is popular across ages and demographic- it is a reliable color. Our best color friend. Read more »