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Written by Kate Smith
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 When I bought petunias last weekend I noticed that they were in bright pink containers; I wondered if this might be a trademarked color. A bit of digging (no pun intended) and I found that in fact the bright pink packaging is a trademark of the Wave Petunia.
Since pink is not a color typically seen for plant packaging it stands out making it easy for consumers to identify this particular company's plants. This is another good example of how color can identify and differentiate a brand. 
NOTE: The products and logos displayed are from the company website and protected by copyright and/or trademark. The marks are being shown here under the Fair Use provision which allows low-resolution images of logos to be used to illustrate the organization, item, or event in question.
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Kate Smith, founder and contributing editor of Sensational Color is a color expert, strategist and 
