Sensational Color Expert Kate Smith, helps companies worldwide to attract attention, engage customers and build their business by becoming a “go-to” resource for color know-how.
Kate does this by providing her clients with the expertise, information and education they need to become recognized as the color leader in their industry or local area. With Kate’s guidance her clients have increased gained new customers and sales revenue by providing color information, tools and services that set them apart from their competition.
Kate, works with companies of all size but the one thing they have in common is that they have a desire to build a relationship with their customers around color. She helps them to build that relationship by creating a compelling story that connects color to their company and the products they sell or services they provide.
With a gift for being able to hone in on exactly why customers hesitate to make decisions about color, Kate guides her clients in developing a plan to overcome their customer’s indecision. She guides them on how to deliver the information that will allow their customers to make confident color decisions and purchases they feel good about.The result is that the companies she works with develop a trusted relationship with their customers, are seen as a color leader, and enjoy a positive impact to their bottom line.
Kate Smith is sought after as a media spokesperson and serves in that role for many of her clients. She has appeared on countless radio, television programs and in print. Her engaging style and upbeat personality have resulted in her often being a repeat guest. Some of her recent work has appeared in House Beautiful, InStyle, MSNBC, Yahoo! News, Washington Post, Miami Sun Sentinel, Chicago Tribune, and the Boston Globe.
She is an inspirational keynote speaker and seminar leader, with an ability to make complex ideas easy to understand. Smith is known for inspiring others to find their own confidence in color and in business. With her guidance, countless companies and individuals have found success by offering color information, tools or services.
Currently Kate serves as the President and Chief Color Maven of Sensational Color. Just prior to opening her business, she was Director of eCommerce for America Online with responsibility for Shop@AOL and the AOL House & Home channel.