Vintage style: 1960’s telephone colors

The latest addition to my vintage color card — “Exciting new colors for telephones” described as “for the discriminating”.

But not only for the buyer discriminating but also one who can afford “$1.25 a month plus $7.50 one-time charge for color.”

When we open to “see the striking colors inside…” we find cherry red, sunlight yellow, mistletoe green and shadow blue to name just a few of the trendy colors.

I recall that my grandparent’s who always seemed to have the latest and greatest in technology had the Rosewood Beige.

Just below the color samples some bullets offered further enticement. Here’s how it suggested that “color telephones brighten your home…”

Living Room Phone
Color harmony is important in your living room. A color phone adds that perfect touch to your decor.

Kitchen Phone
The kitchen is the homemaker’s “headquarters” …a telephone here adds convenience and efficiency …in color, it adds beauty, too!

I just love these vintage pieces because not only are they a great reference for historic colors but also because their marketing messages give us a glimpse into what might have been important to a buyer at that time.

Okay while that’s true and sound good I’m the first to admit I’m addicted to color cards