BP Battles for Green
18th Mar. '07 • Brand, Trademark or Signature Color • Tags: green
Filed as Just read
Its not just any green they want but the particular shade of green that the company refers to as BP Green (Pantone 348C)
[From Australia] A landmark move, oil giant BP is taking its battle for “ownership” of its characteristic colour green to the High Court. The move is the latest in its long campaign to have the colour registered as a trademark.
The High Court application follows BP’s defeat in the Federal Court last year, when a full bench refused its application to register the colour. This decision overturned a 2004 ruling that granted BP a trademark for its service stations and facilities.
The desire to “own” a color is resulting in more litigation by corporations that have invested in building an association with a color.
