So is there a pink princess gene that suddenly blossoms when little girls turn two?
Has the pink and princess blitz revived fantasies of romance under threat from the feminist movement in the 1970s?
Or is the relentless advertising aimed at young girls helping create little princesses?
It’s a combination of those things, say several prominent child psychologists.
“The reason why girls like pink is that their brains are structured completely differently to boys,” says child psychologist Dr Michael Carr-Gregg. “Part of the brain that processes emotion and part of the brain that processes language is one and the same in girls but is completely different in boys.
This explains so much - you can give a girl a truck and she’ll cuddle it. You can give a boy a Barbie doll and he’ll rip its head off.
“These differences are hard-wired at birth but you can’t take away the cultural conditioning, which helps it along a bit.”
Read the story at theage.com.au