Telia is not a brand recognized in the U.S. but parent company Deutsche Telekom parent company of T-mobile is and many of you might recall that in the past that they have taken steps to keep competitors from using magenta in their branding.

This time however they weren’t successful in their action and I just posted a short article about the outcome of this legal action…

After five years and millions of dollars in legal fees the Federal Court ruled that Cadbury does not own the color and is not entitled to the exclusive use of dark purple.

Cadbury maintains its position and is likely to appeal.

Hear the ABC News interview here…

What do you think? Should Cadbury be able to protect their brand color?