Sensational Color Pro Kate Smith

Sensational Color Pro Kate Smith’s Online Color Journal

Kate Smith's Color Journal

What I'm reading, thinking about, and working on as well as where I'm appearing, what colorful events I'm attending and my personal thanks to all who are talking about what we're up to at Sensational Color.

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Posts Tagged ‘trademark’

Telia Wins Court Case on the Pink Color

29th May. '08 • Brand, Trademark or Signature Color • Tags: brand, magenta, pink, trademark

Filed as Just read

Telia is not a brand recognized in the U.S. but parent company Deutsche Telekom parent company of T-mobile is and many of you might recall that in the past that they have taken steps to keep competitors from using magenta in their branding.

This time however they weren’t successful in their action and I just posted a short article about the outcome of this legal action…

Cadbury Does Not Own the Color Purple

11th Apr. '08 • Brand, Trademark or Signature Color • Tags: brand, purple, trademark

Filed as Just read

Cadbury Schweppes launched a civil case in the Australian courts in an attempt to stop rival retailer Darrell Lea from using dark purple in its marketing.

After five years and millions of dollars in legal fees the Federal Court ruled that Cadbury does not own the color and is not entitled to the exclusive use of dark purple.

Cadbury maintains its position and is likely to appeal.

Hear the ABC News interview here…

What do you think? Should Cadbury be able to protect their brand color?

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