Sensational Color Pro Kate Smith

Sensational Color Pro Kate Smith’s Online Color Journal

Kate Smith's Color Journal

What I'm reading, thinking about, and working on as well as where I'm appearing, what colorful events I'm attending and my personal thanks to all who are talking about what we're up to at Sensational Color.

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Posts Tagged ‘starbucks’

Starbuck’s Logo Goes Brown

15th Apr. '08 • Brand, Trademark or Signature Color • Tags: brown, color symbolism, starbucks

Filed as Just read

How Starbucks is using a special brown logo to evoke the chain’s beginnings and restore some goodwill for the brand

The new old logo: Starbucks is temporarily using a sanitized version of its original branding on new packaging.

Brown is certainly a color that communicates coffee. So, when you order a cup of the new Pike Place coffee at Starbucks this week, it doesn’t seem out of place to see a special brown logo on the cup and paper sleeve. Except that, as everyone knows, Starbucks’ iconic logo is green. So why change such a successful corporate symbol? (more…)

Starbucks Adds Holiday Color

5th Dec. '06 • Products & Packaging Color • Tags: brand, holiday, starbucks

Filed as Just posted

Starbucks holiday decor is usually simple. Okay some might even say stark but while this year’s store decorations are much the same Starbuck’s has added a nice touch of color to each cup by offering holiday sleeve in five festive colors and patterns. Now the sleeves are not only functional but also nice to look at.

Ahhhh…coffee and color…does it get much better than that?

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