My friend and CMG colleague Rebecca Ewing made me aware of the ‘Complaint Free World’ campaign that uses those rubber cause wrist bracelets in a new way.
Their belief is that “Your thoughts create your world and your words indicate your thoughts. When you eliminate complaining from your life you will enjoy happier relationships, better health and greater prosperity. The Complaint Free program helps you set a trap for your own negativity and redirect your mind towards a more positive and rewarding life.”
Sounds like a good idea, doesn’t it?
Not only do you wear the bracelet to show that being “Complaint Free” is important to you but you also use the bracelet as a tool to remind yourself not to complain.
The strategy is to change the bracelet from one wrist to the other when you catch yourself complaining, criticizing, or gossiping, and the goal is to go 21 days with the bracelet on the same wrist, or 21 days of no whining.
If you’d like to join Rebecca and I as well as over 5,500,000 others that have committed to living a positive life you can learn more and get your own bracelets at www.acomplaintfreeworld.org
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From today’s New York Times– MADISON AVENUE is making like Little Jack Horner, pulling out plum after plum for the presumed delectation of consumers.
Examples of how plum may become the new black for advertisers and media companies include a new Plum Card from American Express, coupon inserts in Sunday newspapers under the RedPlum name and plum-colored labels for products like Penta water.
There is also Plum TV, a channel available in resort communities; PlumChoice Online, a PC services company; and even books by Janet Evanovich featuring a character called Stephanie Plum. The titles include “Plum Lovin’ ” and “Plum Lucky” and, coming in January, according to Dori Weintraub of St. Martin’s Press, which publishes Ms. Evanovich, “Plum Spooky.”
Trend watchers suggest several reasons so many marketers seem to be going plum loco. One recurring thought is that the success of technology brands like Apple and BlackBerry is giving fruit a good name, hence the proliferation of plums as well as brands like Pinkberry and Red Mango, which are both frozen yogurts.
Plum and purple colors also “evoke royalty, sophistication,” said Tom Julian, president at the Tom Julian Group in New York, a brand consultancy.
Those shades can appeal to “the emotional side of one’s passions and interests,” he added, “the individual desire for zest and to be distinct.”
Mr. Julian traces the growing appeal of plum to fall 2005, when “the ‘luxe’ factor emerged in the designer market” and richer hues came into favor.
Continue reading on the NYTimes.com
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Cadbury Schweppes launched a civil case in the Australian courts in an attempt to stop rival retailer Darrell Lea from using dark purple in its marketing.
After five years and millions of dollars in legal fees the Federal Court ruled that Cadbury does not own the color and is not entitled to the exclusive use of dark purple.
Cadbury maintains its position and is likely to appeal.
Hear the ABC News interview here…
What do you think? Should Cadbury be able to protect their brand color?
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Thanks to the blog SubZeroBlue I discovered that there is a condition called Porphyrophobia which is the fear of the color purple…who knew?
So I decided to see if all colors received equal recognition in the phobia world but only came up with two other specific color fears…
Melanophobia - Fear of the color black
Leukophobia - Fear of the color white.
Of course there is the all encompassing chromophobia - Fear of colors.
Thank goodness the Dr. is IN! No need to fear any color. Have a seat and let’s talk…
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Baltmore is already a sea of purple as fans don this regal color in a show of support for The Ravens. Friday, January 12th has been desigated Purple Friday to celebrate the 2006 AFC North Champions. Look for fans to be showing their Raven's pride by wearing PURPLE everywhere in Baltimore this Friday.
An initiaitve to "Light the City Purple" has been launched by Mayor Martin O'Malley's office. Business owner's downtown are being asked to place purple gels, coverings or bulbs in their windows and on signs so the city will will glow in this royal hue as fans come together to celebrate their home team.
See more on Purple Friday and the 2006 AFC Noth Champions Baltimore Ravens on the team website.
More about the color PURPLE
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