Discovering what is driving a trend helps me to discover how it can translate into products, services, materials and of course colors.
One of the driving factors across most trends today is that consumers are looking for a either a solution, a story or both.
I’ll give you an example. I purchased the MacBook Air the day it came out. After a few weeks of use I have to say that I think it is phenomenal piece of equipment that has already been a ’solution’ for me in so many ways; size, speed, integration not only with programs but with my iphone and the other Mac I often use in my office. Perfect!
So for me the MacBook Air is a real solution. But don’t forget that I bought it the day it was released. That’s because having the latest and coolest technology has become part of my ’story’, my identity or status so to speak.
Certainly I craved a solution to streamline my life and Apple delivered but what they also gave me was a sleek, light, amazing machine that says something about who I am and what’s important to me.
Think about the trends in your industry. Are you responding with products and services that offer your customers a solution or a story or both?
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C Scout Japan sees the popularity of the color black on the rise in Japan. Read the post Japanese Products Go Back to Black…
For more on the latest marketing trends, gadgets and more, right from the heart of Tokyo, Japan check out their blog.
And if you get a kick out of products that make you ask “who would buy that?” check out their post showing Celeb Tissues.
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ComputerWorld.com currently features a story “Sexy Machines — Yeah Baby!” that reveals that even when it comes to IT system design it isn’t just about the technology.
From Hewlett-Packard Co.’s BMW inspired designs to Sun Microsystems designs reminiscent of rockin’ stereo systems these manufactures know that even for enterprise-class IT system design you need to speak the “design language” of color and shape. (more…)
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The current rage in the cellular industry is offering cell phones in an assortment of colors. “As the cell phone market nears saturation, cell phone companies are increasingly appealing to the consumer’s sense of style as a way to drive sales.” according to Wirefly , an online leader in one-stop comparison shopping for cell phones and wireless service plans.
This color trend had been emerging over the last year but truly became colormania with the release of Motorola’s Pink RAZR. Unveiled earlier this year (to coincide with Valentine’s Day) it marked the first time a major cell phone (more…)
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