Answering the Call With Color
7th Aug. '06 • Products & Packaging Color • Tags: phone, product development, technology
Filed as Just posted
The current rage in the cellular industry is offering cell phones in an assortment of colors. “As the cell phone market nears saturation, cell phone companies are increasingly appealing to the consumer’s sense of style as a way to drive sales.” according to Wirefly , an online leader in one-stop comparison shopping for cell phones and wireless service plans.
This color trend had been emerging over the last year but truly became colormania with the release of Motorola’s Pink RAZR. Unveiled earlier this year (to coincide with Valentine’s Day) it marked the first time a major cell phone (more…)
