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8th September: Kate's Color Quiz

Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »

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Kate Smith

Kate Smith

"As a professional color expert, trend forecaster, engaging speaker and chief color maven, I work with corporate clients and buiness owners on using color to drive sales and elicit a favorable response to their products, their brands, and their marketing messages." more...
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Julie Hoylen

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Can China forbid the colour orange?

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Authored by Kate Smith

The organizers of The Colour Orange campaign will use the Olympics in Beijing 2008 to visually put focus on China’s violations of human rights.

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“We will use the colour orange and make it a symbol of the protest against the human rights violations in China. Due to the strict censorship it will be practically impossible for sportspeople and spectators to get into the stadium with obvious symbols in form of text or pictures. But no authority will be able to ban the colour orange, although it is obvious for everybody that it expresses a conspicuous accusation against the human rights violations in China

It is the Danish sculptor Jens Galschiot and his art workshop (Art in Defence of Humanism, AIDOH www.aidoh.dk) that is behind the ‘Colour Orange’ project.

Galschiot thinks of art as nonverbal communication and he often uses his art to make international art happenings to place focus on defenders of humanism. He usually uses his sculptures as artistic manifestations, but as a result of the extremely limited Freedom of Speech at the Olympics in 2008, he has chosen the colour orange. He funds his art events himself mainly through the sale of bronze sculptures to art collectors and he is therefore completely independent from political, economic and religious interests.

Jens Galschiot says: “This is not really a campaign in the traditional sense. The project has to work as a catalyst for some kind of wave or feeling that repeats itself over and over again and that flushes all over the world.”

The project will, through its own dynamics, function as what Joseph Beuys has called a “Gesamtkunstwerk” in which the distinction between the artist, the art itself and the viewer has become blurred. Everybody becomes part of the art. SensationalColor.com

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Color thesaurus online

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Authored by Kate Smith

HP recently added a color thesaurus to their blog “Mostly color perception”.

It is a fun tool where when you enter a color name it gives you four synonyms for that color name along with a sample of each color but the fun doesn’t end there.

The results also show four antonyms. For those more obsessed with color than language the synonym for antonyms is “complimentary colors” ;-)

Since it always seems to me that orange gets the short end of the stick when it comes to creative color names I thought I’d see if any unusal names might come up. Hmmm the choices for orange are a little dissappointing but not unexpected.

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Next I tried chartreuse which produced more interesting results. Even I’ll admit that I wouldn’t have thought of slime as a synonym for chartreuse and an antonym for ultraviolet.

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Give it a try and let me know what interesting color names you find.Sensational Color; Sensational Colour SensationalColor.com

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