From an article by Kirsty Dunphey on smartcompany.com.au…
It’s all about what that splash of colour reminds us of. Whether it says quality, style, value, exclusivity or something else, the tiny splash of colour speaks to us.
When someone sees your splash of colour – be it on your logo, your corporate branding, your uniform, your office [...]

Deutsche Telekom, owners of the global T-Mobile brand, sent Engadget a late birthday present: a hand-delivered letter direct from their German legal department requesting the prompt discontinuation of the use of the color magenta on Engadget Mobile. Continue reading on Engadget Mobile…
Vero on Taptology responded by posting the following:
“I bow down to Engadget’s creative [...]

The New York Times has an excellent slide show called “Reading Tea Leaves and Campaign Logos”.
Below are two of 15 cartoons. See the slide show here…

In today’s competitive consumer market the way a company or business
identifies itself is crucial to the brand’s survival and one very
important aspect of an identity is simply color.
Color is so important as a brand attribute that companies have engaged
in legal battles in an effort to claim ownership of a particular color
or color set. It is [...]

Confectionary giant Cadbury Schweppes is fiercely protective of its ‘Cadbury Purple’, or Pantone 2685C as it is known at the Patent Office. The company adopted the colour in 1905, thinking that its regal associations would send out the message that eating its chocolate was a rich and indulgent experience.
In Australia, the chocolate maker alleged that [...]