From an article by Kirsty Dunphey on smartcompany.com.au…
It’s all about what that splash of colour reminds us of. Whether it says quality, style, value, exclusivity or something else, the tiny splash of colour speaks to us.
When someone sees your splash of colour – be it on your logo, your corporate branding, your uniform, your office walls, your signage, your business card – what does it signify to them? What does it remind them to remember about your company, your business, your brand?
Read the article…
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Deutsche Telekom, owners of the global T-Mobile brand, sent Engadget a late birthday present: a hand-delivered letter direct from their German legal department requesting the prompt discontinuation of the use of the color magenta on Engadget Mobile. Continue reading on Engadget Mobile…
Vero on Taptology responded by posting the following:
“I bow down to Engadget’s creative response. Note the header changes:”
I thought you would enjoy it has much as I did. For more comments from Vero at Taptology see ‘The Campaign to Set Magenta Free’…
And an additional post on engadget.com…
Thanks to reader Dave for sending me the link to this post on Owning Color…
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The New York Times has an excellent slide show called “Reading Tea Leaves and Campaign Logos”.
Below are two of 15 cartoons. See the slide show here…
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