From an article by Kirsty Dunphey on smartcompany.com.au…
It’s all about what that splash of colour reminds us of. Whether it says quality, style, value, exclusivity or something else, the tiny splash of colour speaks to us.
When someone sees your splash of colour – be it on your logo, your corporate branding, your uniform, your office walls, your signage, your business card – what does it signify to them? What does it remind them to remember about your company, your business, your brand?
Read the article…
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We are in an age where creating our own reality has been an idea that has taken hold and it is easy to forget that this is a relatively new thought.
Our parents or grandparents and those before them wouldn’t have even considered that their thoughts could directly influence their physical world yet today it is widely accepted that we are who and what we think we are.
What we are still trying to figure out is how to channel our thoughts to create the life we desire. While many seek to understand this on a spiritual level, some see it as a means of achieving their goals for material success and many others simply accept the concept without the need for self-reflection..
We experience a ‘second life’ whether through technology and the virtual world, dining experiences, fantasy or hands-on vacations and often just through the music we chose to listen to, the clothes we put on or the elements we bring into our homes.
We have amalgamated our identities by blending our physical world with our mental reality, our cultural roots branch out to absorb other cultures further blurring the boundaries of where we came from and instead expecting to be accepted for who we have chosen to be.
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