Sensational Color Pro Kate Smith's Online Color Journal » food

Color is the Key to Staying Healthy

Kate Smith — Fri, 14 Nov 2008 21:04:33 +0000

Fill your life with color and ward off sickness this flu season!

On Blissfully domestic there is a post on choosing foods by color to keep you in good health all winter long. See the post on blissfullydomestic.com…

Sounds and colour influence the taste of food

Kate Smith — Wed, 04 Jun 2008 04:01:54 +0000

The sound diners hear while they are eating food can change the way they think it tastes, scientists have discovered.

Researchers have also found that changing the colour of a food can influence the flavour experienced by consumers.

Food manufacturers are now hoping to exploit the findings in a bid to make their foods more appealing.

Previously it was thought that the sense of taste and smell were the only human senses that played a role in experiencing flavour. Professor Charles Spence, a sensory psychologist at Oxford University, believes it is possible to change the flavour of food simply by exciting people’s sense of hearing and vision.

Continue reading at Telegraph online…

Another related article: Science: could martinis be the secret of Bond’s success?

Martin Lindstrom Tells a “How Not To Do It” Story

Kate Smith — Mon, 23 Apr 2007 05:34:36 +0000

If you read our feature A Rainbow of Carrots you already know that carrots weren’t always orange.

In the most recent BrandFlash video Martin Lindstrom points out that while today we all recognize carrots as being orange few people know or remember the place where it was created. The video titled “Color Branding the Carrot: A Netherlands’ ‘How Not to’ Story” is

Color Your Taste Buds

Kate Smith — Sun, 22 Apr 2007 08:55:18 +0000

The color of a drink influences our perception of how sweet it tastes and can even fool our taste buds.

The Color of Fresh

Kate Smith — Thu, 29 Mar 2007 04:14:24 +0000

New packaging to alert shoppers to fresh fish.

Smart shoppers with a good eye for colour can now guarantee themselves a fresh catch of fish, scientists revealed today.

New packaging containing a sensor that changes colour when seafood spoils has been designed to hit supermarket shelves.

The sensor responds to the presence of basic volatiles responsible for the characteristic rotten fish odour.

Containing a pH sensitive dye, it changes colour from