Sensational Color Pro Kate Smith » food

SF Chefs 2011 “Palate Meets Plate”

Kate Smith — Sat, 06 Aug 2011 05:58:27 +0000

Kate Smith leads From Palate to Plate featuring Chef Christopher Kostow of The Restaurant at Meadowood and Food Photographer Deborah Jones. On August 6th at SF Chefs 2011 (San Francisco’s Premier Food. Wine. Spirits. Week) presented by House Beautiful magazine.
To give you a glimpse into what we talked about I wrote a post on Live In Full Color…

Color is the Key to Staying Healthy

Kate Smith — Fri, 14 Nov 2008 21:04:33 +0000

Fill your life with color and ward off sickness this flu season!

On Blissfully domestic there is a post on choosing foods by color to keep you in good health all winter long. See the post on blissfullydomestic.com…

Sounds and colour influence the taste of food

Kate Smith — Wed, 04 Jun 2008 04:01:54 +0000

The sound diners hear while they are eating food can change the way they think it tastes, scientists have discovered.

Researchers have also found that changing the colour of a food can influence the flavour experienced by consumers.

Food manufacturers are now hoping to exploit the findings in a bid to make their foods more appealing.

Previously it was thought that the sense of taste and smell were the only human senses that played a role in experiencing flavour. Professor Charles Spence, a sensory psychologist at Oxford University, believes it is possible to change the flavour of food simply by exciting people’s sense of hearing and vision.

Continue reading at Telegraph online…

Another related article: Science: could martinis be the secret of Bond’s success?

Martin Lindstrom Tells a “How Not To Do It” Story

Kate Smith — Mon, 23 Apr 2007 05:34:36 +0000

If you read our feature A Rainbow of Carrots you already know that carrots weren’t always orange.

In the most recent BrandFlash video Martin Lindstrom points out that while today we all recognize carrots as being orange few people know or remember the place where it was created. The video titled “Color Branding the Carrot: A Netherlands’ ‘How Not to’ Story” is available to be viewed online at Adverting Age.

Think about all of the energy your company puts into branding. Will it be remembered?

Color Your Taste Buds

Kate Smith — Sun, 22 Apr 2007 08:55:18 +0000

The color of a drink influences our perception of how sweet it tastes and can even fool our taste buds.

Which would you think tastes sweeter…