14th Nov. '08 • Gourmet Color • Tags: food, health
Filed as Just read
Fill your life with color and ward off sickness this flu season!
On Blissfully domestic there is a post on choosing foods by color to keep you in good health all winter long. See the post on blissfullydomestic.com…
4th Jun. '08 • Color & Taste • Tags: food, sound, taste
Filed as Just read
The sound diners hear while they are eating food can change the way they think it tastes, scientists have discovered.
Researchers have also found that changing the colour of a food can influence the flavour experienced by consumers.
Food manufacturers are now hoping to exploit the findings in a bid to make their foods more appealing.
Previously it was thought that the sense of taste and smell were the only human senses that played a role in experiencing flavour. Professor Charles Spence, a sensory psychologist at Oxford University, believes it is possible to change the flavour of food simply by exciting people’s sense of hearing and vision.
Continue reading at Telegraph online…
Another related article: Science: could martinis be the secret of Bond’s success?
23rd Apr. '07 • Brand, Trademark or Signature Color • Tags: advertising, brand, food, orange
Filed as Just read
If you read our feature A Rainbow of Carrots you already know that carrots weren’t always orange.
In the most recent BrandFlash video Martin Lindstrom points out that while today we all recognize carrots as being orange few people know or remember the place where it was created. The video titled “Color Branding the Carrot: A Netherlands’ ‘How Not to’ Story” is (more…)
22nd Apr. '07 • Color & Taste • Tags: food, orange, taste, vision
Filed as New article
The color of a drink influences our perception of how sweet it tastes and can even fool our taste buds. (more…)
29th Mar. '07 • Products & Packaging Color • Tags: color innovation, food
Filed as Just read
New packaging to alert shoppers to fresh fish.
Smart shoppers with a good eye for colour can now guarantee themselves a fresh catch of fish, scientists revealed today.
New packaging containing a sensor that changes colour when seafood spoils has been designed to hit supermarket shelves.
The sensor responds to the presence of basic volatiles responsible for the characteristic rotten fish odour.
Containing a pH sensitive dye, it changes colour from (more…)
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