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8th September: Kate's Color Quiz

Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »

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Meet the Color Mavens

Kate Smith

Kate Smith

"As a professional color expert, trend forecaster, engaging speaker and chief color maven, I work with corporate clients and buiness owners on using color to drive sales and elicit a favorable response to their products, their brands, and their marketing messages." more...
Julie Hoylen

Julie Hoylen

"Born with a natural sense of style, Julie is a fashion stylist and consultant working in the New York City area. Julie's professional experience in both the fashion and music industries has allowed her to develop a unique perspective on personal style that keeps her clients turning to her when" more...

Featured Site

Trendwatching.com

Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. (more…) SensationalColor.com

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Featured Book

Color: Messages & Meanings

Color in Art; Colour in Art

Make effective, unique and credible color choices

Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated. SensationalColor.com

Buy this book at Amazon.com

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Red: Sign of the Economic Times

Trends · Tags: , ,

Authored by Kate Smith

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In the red: apparently scarlet pieces are a sign of the recession

UK Telegraph columnist Hadley Freeman pokes fun at trend forecasting in her response a reader’s question:

I read in last week’s Guardian that it’s necklines, not hemlines, that reflect the world’s economy. Are there any other fashion signs about global finances?

From her article titled ‘Recession chic’

And, oh my God, what’s this?! Apparently next season’s major colour is “tomato red”, as in “in the red” and definitely not the black. Slap my forehead, how could we not have seen the signs back in February when these clothes were first shown? Have there ever been more obvious portents of an upcoming financial crash? Truly, there is nothing like a demi-couture red Alexander McQueen dress coming down the catwalk to make one sense the chill of an oncoming recession.

SensationalColor.com

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Yves Klein International Blue

Trends · Tags: ,

Authored by Kate Smith

Jack Bredenfoerder, current President of Color Marketing Group (and one of my traveling companions on my recent trip to India) was asked to comment on the emergence and popularity of Yves Klein International Blue and this question sent him on a quest to understand more about the origins of this color and why it is regaining popularity.

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Here’s what Jack has to say about Yves Klein blue…

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Yves Klein: The Artist at Work

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Colors of India: Northern fashion

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Authored by Kate Smith

After my meeting today I had time for a quick street tour of Delhi and a stop at Humayun’s Tomb before going to my client’s home for an Indian dinner.

Driving past hundreds of people gave me a sense of styles and colors but as my driver navigated the hundreds of cars, buses, mini cabs, moped riders and pedestrians in the streets it was impossible to get a picture that was in focus. Luckily when I walked about the grounds of the Tomb I was able to snap a few good shots.

These two young women happily posed to show off their saris. You can see my driver in the background. He is wearing a combination I saw on many men– classic colored slacks with a boldly colored shirts although the colors worn by the men in general are not as intense as those worn by the women.

Even young boys wore jeans or classic colored slacks with lots of color in their shirts or sweaters.

Two more young women who had seemed as interested in what I was wearing as I was in their wardrobe choices. Perhaps they were wondering why I had chosen navy blue and white.

Young and old alike gave me a show with their intensely colored saris.

I’m not sure why most of the local visitors to Humayun’s Tomb were women. Possibly they came with a group of men that were playing cricket in the field just outside the grounds.

I snapped my own shot of this group picture and my doing so seems to have distracted a few of the women in the top row.

Here two women have paired their traditional sari with denim jackets mixing the looks of east and west. SensationalColor.com

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Pantone Spring 2008 Fashion Color Trends

Trends · Tags: , , , ,

Authored by Kate Smith

The latest color trends forecast released by Pantone shows what they report to be the ten hottest colors for Spring 2008.

See the colors and download a copy of the report here… Brand, Color, Trends, Product, Colour

Pantone Spring 2008 Fashion Color Trends Picture SensationalColor.com

Color insights for your business —brands, products, packaging— plus the lastest color trends, design influences and innovations.

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