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8th September: Kate's Color Quiz

Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »

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Meet the Color Mavens

Kate Smith

Kate Smith

"As a professional color expert, trend forecaster, engaging speaker and chief color maven, I work with corporate clients and buiness owners on using color to drive sales and elicit a favorable response to their products, their brands, and their marketing messages." more...
Julie Hoylen

Julie Hoylen

"Born with a natural sense of style, Julie is a fashion stylist and consultant working in the New York City area. Julie's professional experience in both the fashion and music industries has allowed her to develop a unique perspective on personal style that keeps her clients turning to her when" more...

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Trendwatching.com

Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. (more…) SensationalColor.com

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Color: Messages & Meanings

Color in Art; Colour in Art

Make effective, unique and credible color choices

Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated. SensationalColor.com

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Multiple Choice: From Sample to Product

Products & Packaging · Tags: , ,

Authored by Kate Smith

I spend hours looking at color samples and making choices. Choices that may change the color of a single room or an entire product line.

There are many sample books and systems I use in making these choices but for me these are simply more than tools of the trade.

They are insight and inspiration. Potential and possibility. Creativity and comfort as I focus on the repetion of a shapes or objects in a range of colors.

I also collect color charts from the past as color reference but also because I like looking at the results of the many decisions that are reflected in the final color choices for a product.

Here’s a picture of one I found recently from the 50’s showing eyewear frame colors.

So how perfect that Lucy Commoner shares my passion and organized the exhibtion “Multiple Choice: From Sample to Product” which is currently on display at the Cooper Hewitt Museum.

The exhibition is described as follows on the Museum’s website:

This exhibition will examine sample books and other sampling formats as tools for marketing or recording designs and techniques in a wide variety of media. In use since the eighteenth century, sampling formats provide detailed views into the design tastes of their respective eras. Drawn from the Museum’s collection, exhibition objects will include sample books of wallcoverings; woven and printed textiles; ribbons, lace and embroidery; sample plates; and drawings and prints showing design alternatives.

The exhibition runs through April 6, 2008 but if you aren’t able to make it in person you can see many wonderful images and details by visiting the website.Brand, Color, Trends, Product, Colour SensationalColor.com

Color insights for your business —brands, products, packaging— plus the lastest color trends, design influences and innovations.

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