Greenwashed
29th Mar. '07 • Products & Packaging Color • Tags: eco, green, sustainability
Filed as Just read
As consumers are we being greenwashed?
With an intense focus on sustainability companies are feeling the pressure to “go green” but what is needed is more than slick packaging, alluring ads, and a story that isn’t backed up with credibility and transparency.
Product designers, marketers and brand managers are all faced with the challenge of raising the bar on what sustainability means in the market.
The article appearing in Business Week coined the term Greenwashed and takes a look at what’s genuine–and what’s green spin? Well worth the read.
Eagle County, Colorodo purchased 20 new Toyota Hybrid Priuses most of which are the color green to symbolize the county”s efforts to go green.
