U.S. News reports that “People who own emerald green automobiles…have the most positive attitude about the course of their own lives. Dark blue and silver are other colors chosen by upbeat people.” The article goes on to say that, “Red supposedly connotes an aggressive, high-speed personality, while yellow, theoretically, is for folks with sunny dispositions. [...] Read more »
Plum, the Color, Is Having Its Star Turn
From today’s New York Times– MADISON AVENUE is making like Little Jack Horner, pulling out plum after plum for the presumed delectation of consumers. Examples of how plum may become the new black for advertisers and media companies include a new Plum Card from American Express, coupon inserts in Read more »
With color it’s context, context, context!
Leatrice Eiseman, executive director of Pantone, Inc. and a fellow member of CMG, is quoted in Home Textiles Today as saying during her Las Vegas Market presentation, “In real estate it’s all about location, location. In color it’s context, context.” See Leatrice’s descriptions of the Pantone 2008 home furnishings forecast… Read more »
Pantone identifies seven 2009 color palettes
Fashion color authority Pantone has published its Pantone View Colour Planner for summer 2009, a forecasting tool titled “Independence.”The planner details seven palettes for use in apparel, cosmetics, interiors, industrial design and graphics: Female-ism: medium pastels with a tinge of retro glamour. Classic-ism: almost devoid of color except for one Read more »
‘Green’ going blue
‘Green’ has become synonymous with the environmental movement so naturally companies around the globe are using the term ‘green’ and the color green to communicate that their practices and products are environmentally friendly. Overuse of this color however coupled with the fact that many companies that claim to be ‘green’ Read more »
