Sensational Color Pro Kate Smith

Kate Smith on Color

What I'm reading, thinking about, and working on as well as where I'm appearing, what colorful events I'm attending and my personal thanks to all who are talking about what we're up to at Sensational Color.

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Posts Tagged ‘color-psychology’

Colors Trigger Appetite

1st Jul. '08 • Color & Taste • Tags: color-and-mood, color-psychology

Filed as Just read

I talk alot about how your surroundings can affect your mood and now two researchers from the Institute for Color Research in Chicago tell us that your stomach [or maybe that should be waistline, gentleman] may pay the price

Red: When a person sees red, the pituitary gland sends out signals that make the heart beat faster, the blood pressure increase and the muscles tense.

Yellow: Perceived as a happy color, yellow is processed rapidly by the brain and is an attention getter.

White and silver: These colors suggest reduced calories. A bottle of Diet Coke is mostly silver, while a bottle of regular Coke is predominantly red.

Orange: Perhaps because it isn’t considered a classy color, orange indicates affordability.

Brown: Often used as a background color for gravy and cake mixes, brown indicates roasted or baked. It also suggests rich flavor.

SOURCE: Eric Johnson, head of research studies for the Chicago- based Institute for Color Research and Brian Wansink, PhD., director of the University of Illinois Food & Brand Lab

Featured in CMG Found

14th Feb. '08 • Color Meaning, Psychology & Symbolism • Tags: CMG, color symbolism, color-meaning, color-psychology, red

Filed as In the media

Red - The Color of Romance!
Scarlet, Crimson, Torch Red, Lipstick Red, Red Rose, Paint the Town Red, Red Hot, Red Handed, Candy Apple Red, Fire Engine Red, Blood Red, Red Letter Day, Red Bull. Red is not passive or fluffy. Red is attention-getting. Red is assertive. Red is action and energy. Red is powerful. (more…)

Brainbow mice

1st Dec. '07 • Innovations in Color • Tags: color-psychology

Filed as Kate Smith

Thanks to Janice Lindsey of PINK for sharing this site with some stunningly beautiful color images.

I think you’ll be surprised at what this is a picture of. Would you believe mice brains in 90 colors! See all of the pictures here… Brand, Color, Trends, Product, Colour

Fear of purple

29th Nov. '07 • Color Messages & Meanings • Tags: black, color-psychology, purple, white

Filed as Kate Smith

Thanks to the blog SubZeroBlue I discovered that there is a condition called Porphyrophobia which is the fear of the color purple…who knew?

So I decided to see if all colors received equal recognition in the phobia world but only came up with two other specific color fears…

Melanophobia - Fear of the color black

Leukophobia - Fear of the color white.

Of course there is the all encompassing chromophobia - Fear of colors.

Thank goodness the Dr. is IN! No need to fear any color. Have a seat and let’s talk… Brand, Color, Trends, Product, Colour

Color: Messages & Meanings

15th Aug. '07 • Books on Color • Tags: Books on Color, color-combinations, color-meaning, color-psychology, color-schemes

Filed as Kate Smith

Color in Art; Colour in Art

Make effective, unique and credible color choices

Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated.

Working in a Red Room

7th Feb. '07 • Color in Business Environments • Tags: color-psychology, red

Filed as Just read

The New York Times ran an interesting article in the science section on the color red yesterday called: How Do We See Red? Count the Ways

This is one of the many interesting aspects of red that they noted:

Given red’s pushy reputation, design experts long thought people felt uncomfortable and worked poorly when confined to red rooms.

But when Dr. Nancy Kwallek, a professor of interior design at the University of Texas at Austin, recently compared the performance of clerical workers randomly assigned for a week to rooms with red, blue-green or white color schemes, she found that red’s story, like the devil, is in the details.

Workers who were identified as poor screeners, who have trouble blocking out noise and other distractions during the workday, did indeed prove less productive and more error prone in the red rooms than did their similarly thin-skinned colleagues in the turquoise rooms.

For those employees who were rated as good screeners, however, able to focus on their job regardless of any ruckus around them, the results were flipped. Screeners were more productive in the red room than the blue. “The color red stimulated them,” she said, “and they thrived under its effects.”

And the subjects assigned to the plain-vanilla settings, of a style familiar to the vast majority of the corporate labor force? Deprived of any color, any splash of Matisse, they were disgruntled and brokenhearted and did the poorest of all.

Read the complete article…

Pink Light to Beat Crime

2nd Feb. '07 • Color in Business Environments • Tags: color-psychology, light, pink

Filed as Just read

The Daily Telegraph out of NSW, Australia reports that Rockdale Council has plans to bathe a known trouble spot in pink light to discourage hoons [undesirables] loitering there and if the test is successful, they will switch on [pink] at other locations.

Councillor Gary Green said pink is known to have a calming affect on people and said it is hoped the pink lighting will prove “unsympathetic towards hoons”.

Rockdale is the council that recruited Barry Manilow to fight crime. Mayor Bill Saravinovski said the council may even consider giving crooner Barry Manilow the flick in favour of Pink Floyd. Maybe the council should keep Barry and supplement the pink lights with piped in “Manilow music”.

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