Here’s what they told the folks at Crayola….
- Kids feel great about doing well in school.
- Kids want to help protect the planet.
- Kids believe that anyone can be a celebrity.
- Outdoor activities are fun for kids.
- Kids love having fun with parents, their best friends.
- Kids want everyone’s dream to come true.
- Kids want everyone’s story to be a happy one.
- Kids want their homes to feel like a warm, cozy bear hug.
And here’s the colors that express those thoughts. Can you match the color name to the idea above?
- Happy Ever After
- Awesome
- Best Friends
- Giving Tree
- Bear Hug
- Famous
- Fun in the Sun
- Super Happy
See if you were right and meet the 2008 Kids Choice Colors….
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The organizers of The Colour Orange campaign will use the Olympics in Beijing 2008 to visually put focus on China’s violations of human rights.
“We will use the colour orange and make it a symbol of the protest against the human rights violations in China. Due to the strict censorship it will be practically impossible for sportspeople and spectators to get into the stadium with obvious symbols in form of text or pictures. But no authority will be able to ban the colour orange, although it is obvious for everybody that it expresses a conspicuous accusation against the human rights violations in China
It is the Danish sculptor Jens Galschiot and his art workshop (Art in Defence of Humanism, AIDOH www.aidoh.dk) that is behind the ‘Colour Orange’ project.
Galschiot thinks of art as nonverbal communication and he often uses his art to make international art happenings to place focus on defenders of humanism. He usually uses his sculptures as artistic manifestations, but as a result of the extremely limited Freedom of Speech at the Olympics in 2008, he has chosen the colour orange. He funds his art events himself mainly through the sale of bronze sculptures to art collectors and he is therefore completely independent from political, economic and religious interests.
Jens Galschiot says: “This is not really a campaign in the traditional sense. The project has to work as a catalyst for some kind of wave or feeling that repeats itself over and over again and that flushes all over the world.”
The project will, through its own dynamics, function as what Joseph Beuys has called a “Gesamtkunstwerk” in which the distinction between the artist, the art itself and the viewer has become blurred. Everybody becomes part of the art.
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‘Green’ has become synonymous with the environmental movement so naturally companies around the globe are using the term ‘green’ and the color green to communicate that their practices and products are environmentally friendly.
Overuse of this color however coupled with the fact that many companies that claim to be ‘green’ do not in fact follow environmentally sound practices (also known as ‘greenwashing’) has reduced the positive impact of this color.
Companies looking to differeniate thenselves are choosing to use blue to communicate their commitment to the environment and as Ann Mack of JWT put it so beautifully, “represent a much broader spirit of good citizenship”.
With growning concerns over having sufficient clean water and clean air to support the global population blue, a color associated with the the ocean and sky, is a natural choice.
Add to this the fact that blue is seen as trustworthy, dependable, and committed and it simply makes sense that forward thinking companies like Mercedes-Benz that want to distance thenselves from ‘greenwashing’ and be seen above the glut of green have chosen to incorporate blue into their ‘green’ marketing. For example Mercedes-Benz coine the term Bluetec for their clean diesel fuel technology.
VW also uses blue. BlueMotion badge is an environmental sub-brand, denoting the most efficient model in each VW car range. But it’s not just automakers but also the French government that are going blue rather than green.
Blue will not replace green as the color of nature but in 2008 the color will be seen with closer associations to the enviroment and global issues.
Blue will also be a color that is influencial in many other areas. Pantone named blue the color of the year for 2008 and as we ushered in the new year many hues of blue from sky to navy were already appearing in home and fashion stores everywhere.
Related links:
Pantone 2008 color of the year…
Automakers going green with blue…
Are consumers being greenwashed…
Health conscious buyers attracted to blue…
JWT predicts trends to watch in 2008…
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