How do you pick color names that are meaningful to kids?
You ask them!
Here’s what they told the folks at Crayola….

The organizers of The Colour Orange campaign will use the Olympics in Beijing 2008 to visually put focus on China’s violations of human rights.

“We will use the colour orange and make it a symbol of the protest against the human rights violations in China. Due to the strict censorship it will be practically impossible for [...]

Red – The Color of Romance!
Scarlet, Crimson, Torch Red, Lipstick Red, Red Rose, Paint the Town Red, Red Hot, Red Handed, Candy Apple Red, Fire Engine Red, Blood Red, Red Letter Day, Red Bull. Red is not passive or fluffy. Red is attention-getting. Red is assertive. Red is action and energy. Red is powerful.

‘Green’ has become synonymous with the environmental movement so naturally companies around the globe are using the term ‘green’ and the color green to communicate that their practices and products are environmentally friendly.
Overuse of this color however coupled with the fact that many companies that claim to be ‘green’ do not in fact follow environmentally [...]

Make effective, unique and credible color choices
Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated.

Blue, the color least often found naturally in the food and is often used in the marketing of low-fat foods.  Does it encourages people to eat less or at least communicate a more healthy product?
I just wrote a short piece on a study conducted by OKI Printing about the use of blue in [...]