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25th July: Kate's Color Quiz

Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »

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Meet the Color Mavens

Kate Smith

Kate Smith

"As a professional color expert, trend forecaster, engaging speaker and chief color maven, I work with corporate clients and buiness owners on using color to drive sales and elicit a favorable response to their products, their brands, and their marketing messages." more...
Julie Hoylen

Julie Hoylen

"Born with a natural sense of style, Julie is a fashion stylist and consultant working in the New York City area. Julie's professional experience in both the fashion and music industries has allowed her to develop a unique perspective on personal style that keeps her clients turning to her when" more...

Featured Site

Trendwatching.com

Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. (more…) SensationalColor.com

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Featured Book

Color: Messages & Meanings

Color in Art; Colour in Art

Make effective, unique and credible color choices

Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated. SensationalColor.com

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Blending colors in China

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Authored by Kate Smith

In 2008 the Chinese will officially have their chance to mix a little of their culture with the traditions of the Olympics.

For example, on the official Olympics website for 2008, one can quickly find in the Torch Relay section at the top, a banner full of red waves and, you guessed it, a red dragon. In China, a red dragon symbolizes both happiness and power and it is a red dragon that will symbolize the lighting of the flame!

Olympics1.jpg

In creating his vision of how China would be portrayed on the Olympic website Zhifeng mingled traditional colors with a color not represented in Feng Shui; a color not a part of Chinese culture.

Olympics2.jpg

The main color theme of the Olympic website for 2008 is the modern and beautiful blending of blue and green to produce teal. Teal represents a new age of modernity; a color, which right now in China represents an increased awareness of globalization. The Chinese have embraced this color and display it proudly.

Although red will never be pushed aside at the heart of Chinese culture, it will, for a while, have to share the stage with teal. SensationalColor.com

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Chinese splash red across the Internet

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Authored by Kate Smith

Chinese use icons to show Olympic support

Chinese Web users, stung by international criticism of China ahead of the Beijing Olympics, have splashed red across the Internet by adding hearts and “CHINA” to their names when chatting online in a show of support.

Several Reuters reporters’ contact lists for online chat programs, such as Microsoft Corp.’s MSN, steadily filled up with red hearts during the day, though opinions differed as to what, exactly, the symbol signified.

Continue reading at globeandmail.com SensationalColor.com

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China — The colorful masks of the Chinese opera

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Authored by Kate Smith

Olympic Bus with Opera Masks Design

I read recently that large pictures of Chinese opera masks will adorn the Olympic buses this summer.

In the article there was a reference to fact that the colors of the masks each stands for particular traits of the opera character.

Well, that was all it took for me to begin exploring the meaning of the colors of the the Chinese opera.

See what I learned about the colors used in these elaborately decorated masks… SensationalColor.com

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