8th Nov. '08 • Quotes About Color • Tags: blue, brown, green, red
Filed as Quote of the day
“Since the appearance of impressionism, the official salons, which used to be brown, have become blue, green and red…”
Claude Monet
15th Apr. '08 • Brand, Trademark or Signature Color • Tags: brown, color symbolism, starbucks
Filed as Just read
How Starbucks is using a special brown logo to evoke the chain’s beginnings and restore some goodwill for the brand
The new old logo: Starbucks is temporarily using a sanitized version of its original branding on new packaging.
Brown is certainly a color that communicates coffee. So, when you order a cup of the new Pike Place coffee at Starbucks this week, it doesn’t seem out of place to see a special brown logo on the cup and paper sleeve. Except that, as everyone knows, Starbucks’ iconic logo is green. So why change such a successful corporate symbol? (more…)
From the Toronto Star:
It’s not often that a packing label prompts an international embarrassment, but there was Toronto, on CNN’s Lou Dobbs Tonight, a city where, viewers were told, a dark brown leather couch was being marketed as “nigger-brown.” (more…)
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