Cadbury Schweppes launched a civil case in the Australian courts in an attempt to stop rival retailer Darrell Lea from using dark purple in its marketing.
After five years and millions of dollars in legal fees the Federal Court ruled that Cadbury does not own the color and is not entitled to the exclusive use of dark purple.
Cadbury maintains its position and is likely to appeal.
Hear the ABC News interview here…
What do you think? Should Cadbury be able to protect their brand color?
(No comments yet) · Bookmark this post
From an article by Kirsty Dunphey on smartcompany.com.au…
It’s all about what that splash of colour reminds us of. Whether it says quality, style, value, exclusivity or something else, the tiny splash of colour speaks to us.
When someone sees your splash of colour – be it on your logo, your corporate branding, your uniform, your office walls, your signage, your business card – what does it signify to them? What does it remind them to remember about your company, your business, your brand?
Read the article…
(No comments yet) · Bookmark this post
Deutsche Telekom, owners of the global T-Mobile brand, sent Engadget a late birthday present: a hand-delivered letter direct from their German legal department requesting the prompt discontinuation of the use of the color magenta on Engadget Mobile. Continue reading on Engadget Mobile…
Vero on Taptology responded by posting the following:
“I bow down to Engadget’s creative response. Note the header changes:”
I thought you would enjoy it has much as I did. For more comments from Vero at Taptology see ‘The Campaign to Set Magenta Free’…
And an additional post on engadget.com…
Thanks to reader Dave for sending me the link to this post on Owning Color…
(One comment so far) · Bookmark this post
The New York Times has an excellent slide show called “Reading Tea Leaves and Campaign Logos”.
Below are two of 15 cartoons. See the slide show here…
(No comments yet) · Bookmark this post
On Saturday morning you can usually find me roaming around one of the many neighborhoods in and around DC.
It’s a great time to get a feel for the community, visit a cozy cafe, browse a flea market and make some fun color discoveries.
This weekend while in Crystal City I came upon this colorful crosswalk and simply had to know more.
I learned that artist Anne Marchand was responsible and had added the “racing stripes” at the request of the Crystal City Business Improvement District (BID).
The “racing stripes” were added as a colorful and fun way to greet the 30,000 Marine Corps marathoners with vivid patterns of color just waiting to be crossed as they made their way through the Crystal City section of the 26.2-mile course on Sunday, Oct. 28.
The magical strip reinforces the city’s brand message of being vibrant, fun and not just “smart but brilliant” as seen on the many banners hung along the streets.
What an unexpected pleasure for the marathoners and a wonderful example of an usual application of brand colors.
Even I might be convinced not to jaywalk if all crosswalks were this fun!
(4 comments so far) · Bookmark this post
Our keynote speaker at the CMG Conference today was Darrel Rhea and his topic was:
Share the Love: What Design & Conscious Color Mean for the Contemporary Global Marketplace
In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers?
The answer is by creating meaningful experiences through a love of design and color.
Darrel is a wonderful speaker and it was fun for all of us to hear about his experiences as a young designer who was himself a member of Color Marketing Group.
He shared how each of us could create meaning for ourselves and our clients. He really walks the talk because he connected his ideas to the audience in a way that was meaningful by being tailored to our group and by suggesting specific actions each of us could take to create value and meaning.
Darrell recommended keeping open to learning and new ideas…
- Do the homework
- Travel
- Read
…and develop your own point of view…
- Share it!
- Blog
- Speak or lecture
- Write
This really hit home with me and if you haven’t read his book Making Meaning
I recommend it.
Also there is an excellent resources on the Cheskin website that supports what he discussed– An Ethnography Primer
This was especially helpful as I prepared for the design workshop I’m facilitating tomorrow on the influences of ethnography on color and design.
A bit more about Darrel Rhea:
Currently CEO of Cheskin, Darrel has spent the last 25 years working on the front lines of innovation with the world’s top corporations helping them understand their customers, their needs and their experiences — and marrying the best of design, strategy, and market research into a solid business proposition.
Rhea is one of America’s top strategic design consultants, with extensive experience leading industrial design, product development and innovation, graphic design, and brand identity creation initiatives.
(One comment so far) · Bookmark this post
