Our focus on the environment is nothing new but it is important from a trends perspective to note that a shift in attitude has taken place. While most consumers have agreed for some time that care and renewal of our natural environment is an issue that needs to be addressed Read more »
Presidential Campaign Logos May Foretell Results
The New York Times has an excellent slide show called “Reading Tea Leaves and Campaign Logos”. Below are two of 15 cartoons. See the slide show here… Read more »
Sensational Stripes
On Saturday morning you can usually find me roaming around one of the many neighborhoods in and around DC. It’s a great time to get a feel for the community, visit a cozy cafe, browse a flea market and make some fun color discoveries. This weekend while in Crystal City Read more »
Creating Meaningful Experiences Through a Love of Design and Color
Our keynote speaker at the CMG Conference today was Darrel Rhea and his topic was: Share the Love: What Design & Conscious Color Mean for the Contemporary Global Marketplace In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their Read more »
Martin Lindstrom Tells a “How Not To Do It” Story
If you read our feature A Rainbow of Carrots you already know that carrots weren’t always orange. In the most recent BrandFlash video Martin Lindstrom points out that while today we all recognize carrots as being orange few people know or remember the place where it was created. The video titled “Color Branding the Carrot: [...] Read more »
