Sensational Color Pro Kate Smith » brand

Telia Wins Court Case on the Pink Color

Kate Smith — Thu, 29 May 2008 18:17:53 +0000

Telia is not a brand recognized in the U.S. but parent company Deutsche Telekom parent company of T-mobile is and many of you might recall that in the past that they have taken steps to keep competitors from using magenta in their branding. This time however they weren’t successful in their action and I just posted a short article about the outcome of this legal action…

Gap: Sound of Color

Kate Smith — Fri, 18 Apr 2008 11:00:45 +0000

What do black and white sound like? To promote their colorful spring and summer collections, Gap enlisted Chris Do and the Blind team to create a video for Danish post-punk duo Sune Rose Wagner and Sharin Foo, better known as The Raveonettes. With only three weeks to

Cadbury Does Not Own the Color Purple

Kate Smith — Fri, 11 Apr 2008 22:42:34 +0000

Cadbury Schweppes launched a civil case in the Australian courts in an attempt to stop rival retailer Darrell Lea from using dark purple in its marketing.

After five years and millions of dollars in legal fees the Federal Court ruled that Cadbury does not own

Colour of Memory

Kate Smith — Fri, 04 Apr 2008 13:16:36 +0000

From an article by Kirsty Dunphey on smartcompany.com.au… It’s all about what that splash of colour reminds us of. Whether it says quality, style, value, exclusivity or something else, the tiny splash of colour speaks to us. When someone sees your splash of colour – be it on your logo, your

St. Patrick’s Blue

Kate Smith — Mon, 17 Mar 2008 05:34:56 +0000

It’s March 17th and for those of us that are Irish and those that wanna be (at least for one day a year) it’s ‘the wearing of the green’ in honor of St. Patrick’s Day.

Americans have been celebrating St. Patrick’s Day since the 1850’s.

Trends: Eco Ego

Kate Smith — Fri, 22 Feb 2008 05:35:41 +0000

Our focus on the environment is nothing new but it is important from a trends perspective to note that a shift in attitude has taken place. While most consumers have agreed for some time that care and renewal of our natural environment is an issue that needs

Presidential Campaign Logos May Foretell Results

Kate Smith — Fri, 30 Nov 2007 03:14:32 +0000

The New York Times has an excellent slide show called “Reading Tea Leaves and Campaign Logos”. Below are two of 15 cartoons. See the slide show here…

Sensational Stripes

Kate Smith — Mon, 12 Nov 2007 05:25:55 +0000

On Saturday morning you can usually find me roaming around one of the many neighborhoods in and around DC. It’s a great time to get a feel for the community, visit a cozy cafe, browse a flea market and make some fun color discoveries.

Creating Meaningful Experiences Through a Love of Design and Color

Kate Smith — Sun, 14 Oct 2007 19:01:38 +0000

Our keynote speaker at the CMG Conference today was Darrel Rhea and his topic was:

Share the Love: What Design & Conscious Color Mean for the Contemporary Global Marketplace

In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers?

The answer is by creating meaningful experiences through a love of design and color.

Darrel is a wonderful speaker and it was fun for all of us to hear about his experiences as a young designer who was himself a member of Color Marketing Group.

He shared how each of us could create meaning for ourselves and our clients. He really walks the talk because he connected his ideas to the audience in a way that was meaningful by being tailored to our group and by suggesting specific actions each of us could take to create value and meaning.

Darrell recommended keeping open to learning and new ideas…

Do the homework
Travel
Read

…and develop your own point of view…

Martin Lindstrom Tells a “How Not To Do It” Story

Kate Smith — Mon, 23 Apr 2007 05:34:36 +0000

If you read our feature A Rainbow of Carrots you already know that carrots weren’t always orange.

In the most recent BrandFlash video Martin Lindstrom points out that while today we all recognize carrots as being orange few people know or remember the place where it was created. The video titled “Color Branding the Carrot: A Netherlands’ ‘How Not to’ Story” is