Telia is not a brand recognized in the U.S. but parent company Deutsche Telekom parent company of T-mobile is and many of you might recall that in the past that they have taken steps to keep competitors from using magenta in their branding. This time however they weren’t successful Read more »
Gap: Sound of Color
What do black and white sound like? To promote their colorful spring and summer collections, Gap enlisted Chris Do and the Blind team to create a video for Danish post-punk duo Sune Rose Wagner and Sharin Foo, better known as The Raveonettes. With only three weeks to conceive and complete Read more »
Cadbury Does Not Own the Color Purple
Cadbury Schweppes launched a civil case in the Australian courts in an attempt to stop rival retailer Darrell Lea from using dark purple in its marketing. After five years and millions of dollars in legal fees the Federal Court ruled that Cadbury does not own the color and is not Read more »
Colour of Memory
From an article by Kirsty Dunphey on smartcompany.com.au… It’s all about what that splash of colour reminds us of. Whether it says quality, style, value, exclusivity or something else, the tiny splash of colour speaks to us. When someone sees your splash of colour – be it on your logo, Read more »
St. Patrick’s Blue
It’s March 17th and for those of us that are Irish and those that wanna be (at least for one day a year) it’s ‘the wearing of the green’ in honor of St. Patrick’s Day. Americans have been celebrating St. Patrick’s Day since the 1850′s. But if you’re knowledge of Irish history only goes as [...] Read more »
