Telia is not a brand recognized in the U.S. but parent company Deutsche Telekom parent company of T-mobile is and many of you might recall that in the past that they have taken steps to keep competitors from using magenta in their branding.
This time however they weren’t successful in their action and I just posted [...]
What do black and white sound like?
To promote their colorful spring and summer collections, Gap enlisted Chris Do and the Blind team to create a video for Danish post-punk duo Sune Rose Wagner and Sharin Foo, better known as The Raveonettes. With only three weeks to conceive and complete the project, the team executed an [...]
Cadbury Schweppes launched a civil case in the Australian courts in an attempt to stop rival retailer Darrell Lea from using dark purple in its marketing.
After five years and millions of dollars in legal fees the Federal Court ruled that Cadbury does not own the color and is not entitled to the exclusive use of [...]
From an article by Kirsty Dunphey on smartcompany.com.au…
It’s all about what that splash of colour reminds us of. Whether it says quality, style, value, exclusivity or something else, the tiny splash of colour speaks to us.
When someone sees your splash of colour – be it on your logo, your corporate branding, your uniform, your office [...]
It’s March 17th and for those of us that are Irish and those that wanna be (at least for one day a year) it’s ‘the wearing of the green’ in honor of St. Patrick’s Day.
Americans have been celebrating St. Patrick’s Day since the 1850’s. But if you’re knowledge of Irish history only goes as [...]
Our focus on the environment is nothing new but it is important from a trends perspective to note that a shift in attitude has taken place.
While most consumers have agreed for some time that care and renewal of our natural environment is an issue that needs to be addressed until recently only a small number [...]
The New York Times has an excellent slide show called “Reading Tea Leaves and Campaign Logos”.
Below are two of 15 cartoons. See the slide show here…
On Saturday morning you can usually find me roaming around one of the many neighborhoods in and around DC.
It’s a great time to get a feel for the community, visit a cozy cafe, browse a flea market and make some fun color discoveries.
This weekend while in Crystal City I came upon this colorful crosswalk and [...]
Our keynote speaker at the CMG Conference today was Darrel Rhea and his topic was:
Share the Love: What Design & Conscious Color Mean for the Contemporary Global Marketplace
In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers?
The answer is by creating meaningful experiences [...]
If you read our feature A Rainbow of Carrots you already know that carrots weren’t always orange.
In the most recent BrandFlash video Martin Lindstrom points out that while today we all recognize carrots as being orange few people know or remember the place where it was created. The video titled “Color Branding the Carrot: [...]
