… but around the globe other colors are gaining on the front-runner. Black, a color that held the top spot on the charts for years has regained its popularity and other hues that are brighter and appeal to niche markets are also stepping up to steal some of the limelight. Read more »
Black Cars Coming on Strong in the UK
Not only are brand new black cars storming up the sales league among customers, second-hand black cars are commanding a £500 price premium over other colours. “UK sales of new silver cars fell substantially in 2006, while sales of black cars grew to such an extent that it has now nudged blue out of second [...] Read more »
Orange is the New Blue for GM’s Design Guru
General Motors loves the color orange. So much so that nearly 75% of its upcoming stable of vehicles will be available in some variation of orange in the next few years. Chris Webb, General Motor’s Trends and Exterior Color Designer and one of my colleagues at CMG was featured in Brandweek Q+A and talks candidly [...] Read more »
Familiar Colors in a New Product
Often the way color is used is inspired by an application or use from an entirely different industry. The watch faces below are a good example. Employed both in aviation and the submarine world as a visual aid, bright colours ‘speak’ to men from these and similar professions in a familiar and what seems to [...] Read more »
Names that Inspire Car Buyers
As the color of our world grows bolder now splashing onto our MP3’s cell phones and Blackberries will the colors of our automobiles begin to follow? Already carmakers are coming up with more trendy and enticing color names to attract all, from young to old, from laid back to sophisticate. Depending on the car and [...] Read more »
