Forget the technical or factory name. Once a color has been dubbed with a moniker by the masses you might as well just go with it.
I was reminded of this as I was searching for something today and came upon Smokin Joe’s comment on the forum board at JalopyJournal.com and it make me smile [...]

News that California may ban the sale of black cars for climate protection reasons has many in an uproar.

I enjoyed this picture and the comments on Tech Crunch.
Others adding their voice to the conversation include:

New Scientist
AutoBlogGreen
The Truth About Cars
A bit of background: In 2006, California adopted the

Although this was posted a couple of months ago I just happened across it this morning and thought you’d enjoy it as much as I did.
From Best and Worst Truck Color Names
Unfortunately, while making sure their paint colors stay unique from their competitors’, what often happens is trucks and SUVs get saddled with truly [...]

U.S. News reports that “People who own emerald green automobiles…have the most positive attitude about the course of their own lives. Dark blue and silver are other colors chosen by upbeat people.”
The article goes on to say that, “Red supposedly connotes an aggressive, high-speed personality, while yellow, theoretically, is for folks with sunny dispositions. But [...]

‘Green’ has become synonymous with the environmental movement so naturally companies around the globe are using the term ‘green’ and the color green to communicate that their practices and products are environmentally friendly.
Overuse of this color however coupled with the fact that many companies that claim to be ‘green’ do not in fact follow environmentally [...]

… but around the globe other colors are gaining on the front-runner.
Black, a color that held the top spot on the charts for years has regained its popularity and other hues that are brighter and appeal to niche markets are also stepping up to steal some of the limelight.
According to PPG Industries, a leading manufacturer [...]

Not only are brand new black cars storming up the sales league among customers, second-hand black cars are commanding a £500 price premium over other colours.
“UK sales of new silver cars fell substantially in 2006, while sales of black cars grew to such an extent that it has now nudged blue out of second place. [...]

General Motors loves the color orange. So much so that nearly 75% of its upcoming stable of vehicles will be available in some variation of orange in the next few years.
Chris Webb, General Motor’s Trends and Exterior Color Designer and one of my colleagues at CMG was featured in Brandweek Q+A and talks candidly about [...]

Often the way color is used is inspired by an application or use from an entirely different industry. The watch faces below are a good example.
Employed both in aviation and the submarine world as a visual aid, bright colours ’speak’ to men from these and similar professions in a familiar and what seems to [...]

As the color of our world grows bolder now splashing onto our MP3’s cell phones and Blackberries will the colors of our automobiles begin to follow?
Already carmakers are coming up with more trendy and enticing color names to attract all, from young to old, from laid back to sophisticate. Depending on the car and the [...]