Forget the technical or factory name. Once a color has been dubbed with a moniker by the masses you might as well just go with it. I was reminded of this as I was searching for something today and came upon Smokin Joe’s comment on the forum board at JalopyJournal.com Read more »
California to Ban Black Cars?
News that California may ban the sale of black cars for climate protection reasons has many in an uproar. I enjoyed this picture and the comments on Tech Crunch. Others adding their voice to the conversation include: New Scientist AutoBlogGreen The Truth About Cars A bit of background: In 2006, California adopted the Read more »
Best and Worst Truck Color Names
Although this was posted a couple of months ago I just happened across it this morning and thought you’d enjoy it as much as I did. From Best and Worst Truck Color Names Unfortunately, while making sure their paint colors stay unique from their competitors’, what often happens is trucks and SUVs get saddled with [...] Read more »
What Your Car Color Reveals About Your Psyche
U.S. News reports that “People who own emerald green automobiles…have the most positive attitude about the course of their own lives. Dark blue and silver are other colors chosen by upbeat people.” The article goes on to say that, “Red supposedly connotes an aggressive, high-speed personality, while yellow, theoretically, is for folks with sunny dispositions. [...] Read more »
‘Green’ going blue
‘Green’ has become synonymous with the environmental movement so naturally companies around the globe are using the term ‘green’ and the color green to communicate that their practices and products are environmentally friendly. Overuse of this color however coupled with the fact that many companies that claim to be ‘green’ Read more »






